If listeners who are in a freelancing business or a consulting business just took this and run with it, they'd be surprised how far they got.

If you're not recording all of the calls and in particular the sales calls within your consulting business or agency, you're making a big mistake.

We've reached the point where we can iterate at a speed that's faster than ever and at a cost that's lower than ever.

Today's episode is brought to you by Bento, the email marketing platform for bootstrappers and marketers that are serious about integrating AI and their marketing efforts.

To learn more, head on over to bentonow now.com slash tmBA.

Happy Thursday morning, everybody. Welcome back to the tropical MBA podcast. Today we're going to

talk about some interesting, profitable, noteworthy uses of AI in the agency context to do so.

We've invited Jeff Piccaro. Check out Jeff Piccaro on Instagram or at meetwingman.com.

Jeff, you are in the thick of using AI yourself and using AI for your clients. Everyone is just

trying to figure out, hey, what's something I can sink my teeth into here?

What's something I can do that's going to make or save money or create a better financial

outcome from my business in the long run? So maybe you can just give a sense for where you're at

the moment with your AI usage and we'll talk through five interesting use cases that you've

seen in the past few weeks and

months.

One, definitely a step behind the DC AI chat and trying to stay one step ahead of my clients.

But for context, I'm a sales process consultant who runs a sales agency.

And the majority of my clients are consultants and agencies.

So as long as I can keep learning from what's going on in the community,

piloting things to make my own business better,

I can turn around and help my clients with that.

You're deeply involved in all of our programming at DC, Mexico in a few weeks.

...