850: SaaS: How Promorepublic Went From $6k to $20k MRR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 21 November 2017

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Max Percherskyi. He’s a passionate SaaS entrepreneur whose mission is to connect professional SaaS companies and startup hubs to help them form long-term relationships and good, win-win partnerships. Currently, he’s connecting angel institutional investors, cofounders, exceptional talent and partner companies across three different countries to make the PromoRepublic ventures succeed at a global scale. Prior to cofounding PromoRepublic, he worked in marketing agencies for ten years and was responsible for business development, digital marketing and sales.

Famous Five:

Favorite Book? – Top 101 Growth Hacks
What CEO do you follow? – Jason Lemkin
Favorite online tool? — WorkFlowly
How many hours of sleep do you get?— 7
If you could let your 20-year old self, know one thing, what would it be? – Max would tell himself that not all people will love him

Time Stamped Show Notes:

01:37 – Nathan introduces Max to the show
02:22 – PromoRepublic is a social media content automation tool that helps SMBs create their social media presence
02:38 – PromoRepublic is a SaaS business
02:45 – Pricing starts at $15 a month for an annual package
02:55 – ACV is $20 a month
03:00 – Max was in Episode 403
03:27 – PromoRepublic will soon have a $100 plan
03:53 – CAC is now $150-170
04:18 – Paid channels spend varies every month
04:33 – Affiliate network is the one that is working now
05:28 – PromoRepublic has raised $1.85M in total
06:12 – Team size is 22
06:26 – PromoRepublic has 3 offices
07:30 – PromoRepublic hired a sales guy to sell their high value plans
- 08:29 – There’s commission for every plan sold
10:00 – PromoRepublic has around 5,500 customers, 3000 are from AppSumo
10:32 – Most of the customers from AppSumo just bought the product; some are active, some aren’t
12:33 – Last month’s MRR was $20K
12;54 – Logo churn is around 5.8%
14:07 – 2016 revenue was €110K
14:33 – 2017 total revenue will be around $300K
15:08 – PromoRepublic is going to receive a grant and will take an additional loan
17:25 – The Famous Five

3 Key Points:

Your team size must align with your profitability.
Paid advertising takes time—test to see which ads will work the best.
Use your capital wisely.

Resources Mentioned:

Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
Klipfolio – Track your business performance across all departments for FREE
Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Show Notes provided by Mallard Creatives

Transcript

Click on a timestamp to play from that location

0:00.0	They had just 600 customers. They're now up to 5,500 customers, 1.8 million raised.
0:04.6	It did about 110,000 euros in 2016 revenue. We'll hit about 300,000 in 2017. They've doubled
0:10.7	their RAPU to $20 doing MRR last month of about $20,000. Also decreased gross monthly
0:16.7	logo churn from 8% down to 5.8%. And their teams down to about 22 people as they look to get more
0:23.6	efficient. This is the top where I interview entrepreneurs who are
0:28.4	number one or number two in their industry in terms of revenue
0:32.2	or customer base. You'll learn how much revenue they're making,
0:36.2	what their marketing funnel looks like, and how
0:38.4	many customers they have. I'm now at $20,000 per talk. Five and six million. He is hell bent on
0:44.8	global domination. We just broke our 100,000 unit sold mark. And I'm your host, Nathan Latka.
0:51.9	Many of you listening right now don't have time to listen to every B-to-B SaaS
0:55.7	CEO that I've interviewed. If you want to get access to the database I've created with year-over-year
0:59.9	growth rates, customer accounts, margins, and many, many other data metrics and data points,
1:04.8	you can go to g-et-l-a-com. Here's the thing, though, this database, I keep it to myself. It's so freaking valuable. And to preserve the quality of the data and make sure that the people that have access to it have a true advantage, I'm only letting 10 companies on each month. So we're full this month, but you can go to getlatka.com to get on the waiting list for next month. And look, there's big people on the waiting list. I mean, the biggest VCs you've ever heard of. You've probably heard of them. They're big,
1:30.8	private equity, billions and billions under management. So it's an impressive waiting list.
1:34.6	Go get on now at get flattka.com.
1:37.2	Hello, everyone. Good morning. My guest today is Max Vacheroski. He is a passionate SaaS entrepreneur whose mission is to connect professionals,
1:48.5	SaaS companies, and startup hubs to help them form long-term relationships and good win-win partnerships. Currently, he's connecting Angel institutional investors, co-founders, exceptional
1:54.0	talent and partner companies across three different countries to make the promo republic.com
1:58.7	venture succeed at a global scale.
2:01.5	That's his current company.
2:02.9	Prior to co-founding Promo Republic, he worked in marketing agencies for 10 years and was
	...

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