848 The Soulful Art of Persuasion with Jason Harris

The School of Greatness

Lewis Howes

Mindset, Relationships, Entrepreneurship, Mental Health, Education, Greatness, Fitness, Celebrity, Health, Inspiration, Success, Health & Fitness, Self-improvement, Business, Money, Self Care, Celebrity Interview

4.8 • 22K Ratings

🗓️ 11 September 2019

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

NEVER BE CLOSING. A lot of books about selling encourage you to act like someone you’re not. They tell you to say the other person’s name. Copy their body language. Become a salesman. But what if the key to selling is accepting who you are? What if everything weird about you is what will make you successful? Stop thinking of business as transactional. Instead, be generous. Play the long game. And be kind. On today’s episode of The School of Greatness, I talk about the soulful art of persuasion with an expert in marketing: Jason Harris. Jason Harris is the CEO of the award-winning creative agency Mekanism and the co-founder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerry’s, MillerCoors, HBO, and the United Nations. Under his leadership, Mekanism was named to Ad Age’s Agency A-list, twice to their Best Places to Work, and to the Creativity 50. Harris has been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A’s list of “100 People Who Make Advertising Great.” His methods are studied in cases at Harvard Business School. Jason has put together four principles of persuasion that can help transform you into a master influencer. The bullet points are easy to understand and might even surprise you. So get ready to learn the soulful art of persuasion on Episode 848. Some Questions I Ask: What’s the most fun you’ve had working on a brand? (10:00) How can you be empathetic when people are attacking you? (31:00) What’s something people can do today to make them more influential (43:00) What are you three truths? (46:00) In This Episode You Will Learn: About Jason’s company Mekanism (5:00) Why you should never be closing (12:30) How vulnerability is key to power (16:00) The Four Core Principles of persuasion (19:00) Why it’s important to master different skills (38:00) If you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/848 and follow at instagram.com/lewishowes

Transcript

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0:00.0	This is episode number eight four eight with Jason Harris
0:06.2	Welcome to the school of greatness my name is Lewis Howe's former pro athlete turn lifestyle entrepreneur and
0:13.4	Each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness
0:21.2	Thanks for spending some time with me today now let the class begin
0:31.0	Rose of Elp once said people don't care how much you know until they know how much you care
0:38.1	This episode is all about the soulful art of persuasion and how to persuade people to
0:44.8	Buy into you to buy into your beliefs your vision your skill set
0:51.9	Anything you want to do to persuade people there are
0:56.4	Certain ways to do it that comes across authentically and in a way that makes people know how much you care about them
1:03.9	Not tricks not some type of strategy that's
1:07.3	Trying to fool people over to persuade them, but really how to show people how much you care in
1:12.5	order to move forward in the life of your dreams and Jason Harris is the CEO of the award-winning creative agency
1:20.0	Mechanism in the co-founder of the creative alliance
1:23.2	He was closely with brands through a blend of soul and science to create provocative campaigns that engage audiences
1:31.4	iconic brands like Peloton Beninjeri's
1:35.0	Miller Cours HBO and the United Nations
1:38.4	He's been named in the top 10 most influential social impact leaders as well as the 4 a's list of
1:46.1	100 people who make advertising great his methods are studied in cases at Harvard Business School
1:52.5	And his new book the soulful art of persuasion the 11 habits that will make anyone a master influencer is out right now
2:00.6	And in this episode we talk about why playing the long game is more important than trying to close the deal right now
2:06.5	And he's got a simple philosophy on how to close deals the value of leaning into your quirks and your imperfections and why your imperfections will help you stand out from the rest
2:17.0	The power of storytelling and how the mind processes stories versus facts
	...

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