This is 5 Minute Friday!

We've got an awesome guest today. His name is Tucker Maxx. Today we're talking about how to write a book.

So if you're an entrepreneur, a coach, a speaker, an expert, you're a lawyer, a financial advisor,

you've got some type of expertise, and you're thinking about writing a book.

We talk about the different ways to go about it.

The basic steps are very simple. We actually released a book about our method,

but there's a lot of books out there that are about what to do.

But it's very simple. You have to understand, so I'll tell you exactly how we do it.

First, you need to understand what kind of book you're writing.

So to do that, you need to understand why you're writing a book.

So you need to sit down and think, okay, and if you say, oh, I want to be a best seller

and sell a bunch of copies, that's nonsense. That's not a realistic goal for someone

who, unless there's someone like you who has a big platform and that kind of stuff, right?

You're looking at a book as a means to another end, right?

And so you need to know specifically what it is. If you want to be able to speak at conferences,

okay, that's a goal. If you want to increase the number and quality of clients, that's a goal.

Things like that. So you know, what is your goal? Why am I writing this book?

Sharing your wisdom with the world is part of it, right?

But that's not actually the goal. That's the result of what you do.

You need to know why, what you're hoping and expecting to get from this book, right?

So once you understand that, what's your goal? What's the expected result?

The next thing you have to understand is, what audience do I have to reach to achieve that goal?

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