This is a Glass Box Media Podcast.

In this episode of The Ziegler show, I bring you a discussion that lands on using optimism,

not as a feeling, but a strategy.

My guest who said that is Jess Ekstrom,

who founded headbands of hope,

a wildly successful business selling headbands.

You'll hear me confess in the show,

this is not my first thought of a brilliant product

category to go after, but it came from Jess's heart to serve cancer patients and she knocked

it out of the park. Welcome everyone. I'm Kevin Miller and this is the Ziegler show where our focus

is increasing your performance in your personal and professional life,

drawing straight from the legacy of one of the most inspiring leaders of our age,

Zigg Zigg.

Twice per month, I bring you more than an interview,

but an authentic interaction between me and a

guest who has achieved something profound by building an incredible

business that serves people for a greater purpose. I dig in and unearth the ups and downs that led them to their great achievements

so you can hear they are just real people who did things you and I can do too.

As you'll hear pretty soon in this discussion, Jess Ekstrom did quip, optimism isn't a mood, it's a strategy.

It's a very candid walk through an amazing amount of her mistakes and corrections that led Jess to found the wildly successful

company headbands of hope.

A favorite part of the discussion for me was Jess sharing how some of her earliest business

...