Alli Webb, entrepreneur, founder of Drybar and newly-appointed president of Canopy, is back! Alli shares what she took into consideration before she decided to take on her latest role, what makes Canopy different from old school humidifiers, and how to find the missing link in your executive team. We get into the details about how Canopy is transforming the beauty space and where Alli fits into that with her Drybar background. Listen in to hear more of our conversation about leveraging your network in order to discover your zone of genius.    IN THIS EPISODE, WE TALK ABOUT: The story behind Canopy’s launch  What drew Alli into Canopy and how she knew if was the right role for her  Anti-mold LED technology that sets Canopy apart from competitors  How Alli leveraged her experience of growing and scaling a business in the beauty industry  How to get into your zone of genius faster  Discovering if you’re better suited for a front-facing or behind-the-scenes role    RESOURCES   Check out getcanopy.co to learn more about Canopy and upgrade your beauty routine!   Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH ALLIInstagram: @alliwebb  Canopy: @get.canopy Becket & Quill: @becketandquill Squeeze: @squeeze    CONNECT WITH LORI Instagram: @loriharder Lite Pink: @drinklitepink Earn Your Happy: @earnyourhappy Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   ABOUT ALLI Alli Webb is an Entrepreneur, N.Y. Times Bestselling Author, Founder of Drybar and co-founder of Squeeze. After spending 15 years as a professional hair stylist, Webb left the professional hair industry in 2005 to start a family, but decided to find a way to continue pursuing the creative side of hairstyling at a new-mom pace. She began offering affordable in-home blowout services to her mommy friends, which quickly expanded into a mobile operation by 2009. In 2010, Webb opened the first Drybar in Brentwood, CA. Almost 10 years later and over 150 locations across the U.S., Webb’s Drybar has exploded into a nationally recognized and highly sought-after brand. Webb has also diversified the Drybar brand, creating a line of products and tools sold at popular retailers such as Nordstrom, Sephora, and Ulta. Webb has been named the “100 Most Creative People in Business” by Fast Company, featured on Fortune magazine’s “40 Under 40” list, Marie Claire’s “Most Fascinating Women” covered Inc Magazine’s “How I Did This” issue and recently Inc. magazine recognized her as one of “The 100 Women Building America’s Most Innovative and Ambitious Businesses.” In 2018 Webb appeared on season 10 of ABC’s Emmy-nominated hit show “Shark Tank” as a guest shark. Recently, Webb opened the doors to her next business venture Squeeze, an innovative massage concept that lets you book and pay online - the latest extension of her expanding empire. Squeeze’s first location is set in the Los Angeles neighborhood of Studio City.