841: Why Trust is the New Currency in 2025—and How Media Can Help You Build It

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 6 January 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In an era where AI is dominating the digital space and content creation has never been faster, the question isn’t just how to get noticed—it’s how to be trusted. As we head into 2025, where skepticism is rising and attention spans are shrinking, trust has become the new currency, and media coverage is the secret weapon to earning it. Learn how to get noticed, skyrocket your reputation, and become your own publicist at jennakutcher.com/rockstar! Susie Moore is a former Silicon Valley Sales Director turned life coach and advice columnist whose insights have been featured everywhere from The Today Show and CNN to Forbes and Marie Claire. She is here to unpack why media is more relevant than ever in cutting through the noise, how it accelerates trust in a crowded world, and why intentional PR strategies should be at the top of your list for 2025. Whether you’re aiming to launch a course, grow your brand, or simply stand out in your niche, Susie’s strategies will give you the edge you need to become the go-to authority in your field. Head to jennakutcher.com/rockstar to save your seat for her FREE class, Overnight Rockstar, now! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/susie-moore-2 Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Cancel unwanted subscriptions and reach your financial goals faster at https://www.rocketmoney.com/goaldigger. Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

Click on a timestamp to play from that location

0:00.0	When we're in the media, not only do we win.
0:05.5	I mean, of course, we win because we tap into the audiences,
0:08.0	but the audience wins because we're showing up in a generous way,
0:12.3	not in like a quick 30 second way.
0:14.3	We're sharing something useful.
0:17.0	I'm Jenna Goetcher, your host of the Gold Digger podcast.
0:20.1	I escaped the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream. Now I'm running a seven-figure online business that feels even better than it looks, all from my house in small town, Minnesota with my family. Here, we value time as our currency. We mix the woo and the
0:39.9	work, and we are in the pursuit of building businesses that give us the freedom to live lives that we
0:45.1	love. I've always loved turning big goals into reality, and I'm here to help you do the same.
0:51.1	This isn't just a peek behind the curtain. Come along with me and my guests as we tear
0:55.4	the whole curtain down. Every week we tackle practical, no-fluff marketing strategies and host
1:01.0	honest discussions on what works and what doesn't. Join me and my expert guests for actionable
1:06.8	insights to help you grow your dream business with confidence. Pull up a seat and get ready to be
1:12.5	challenged, inspired, and empowered. This is the Gold Digger podcast. In an era where AI is
1:20.7	dominating the digital space and content creation has never been faster, the question isn't just
1:26.3	how to get noticed. It's how to be trusted.
1:29.5	As we head into 2025 where skepticism is rising and attention spans are shrinking, trust has
1:35.0	become the new currency. And today's guest has a secret weapon in earning it.
1:41.7	Today I'm thrilled to sit down with someone who has mastered the art of using media coverage
1:46.1	to build credibility, connection, and lasting authority.
1:50.0	Susie Moore was on Gold digger last year, but in case you're first meeting her today,
1:54.0	she's a former Silicon Valley sales director turned into a lifegoat and advice columnist
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.