840 | Should You Rebrand Your Podcast? Clarifying Your Podcast Messaging

Online Business for Christian Women | Start a Podcast, Work From Home, Podcasting, Online Marketing

Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

Entrepreneurship, Business:entrepreneurship, Business, Religion & Spirituality, Marketing, Christianity

4.9 • 1.2K Ratings

🗓️ 27 March 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Should you rebrand your podcast? Are you in the right niche? How do you know if it’s time to pivot or just get more focused? If you’ve been feeling all over the place, second-guessing your podcast, or just curious about what it’s like to be in the hot seat, this episode is for you! Join me for a live coaching session with my student Emily Iboa from the Macros & Midlife podcast as we dig into one of the biggest struggles podcasters face... Messaging clarity. Let’s get you unstuck with real talk on staying in your lane, knowing when to shift, and the number one question to ask before you rebrand. I pray this blesses you! Ready to Make Consistent Income From a Podcast? Join my 5-Day Profitable Podcast Bootcamp! I'll show you how to create a podcast that makes steady income on autopilot—without relying on social media. 🙌 Get the clarity, strategy, and tools you need to make consistent income with your podcast! 🔗 Sign up now: stefaniegass.com/bootcamp << Get your application in NOW for Podcast to Profit: A 6-Month Group Coaching Program for Christian Podcasters! Learn how to grow your show, increase your visibility, create an offer that sells, and so much more! http://podcasttoprofitmastermind.com >>

Transcript

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0:00.0	I just am really confused on how to message things so that it's clear and also so that I can help people.
0:10.6	Have you ever wondered or been curious about what it's like to be inside my group coaching program and get coaching with me?
0:17.5	I do power group coaching every other Thursday with my students. And I'm going to take you
0:23.7	behind the curtain and behind the scenes today as I coach Emily on her question on whether or not
0:29.6	she should rebrand her podcast. She was struggling with making the messaging really clear
0:35.8	and she wasn't exactly sure what to do.
0:38.2	So this is going to be a great coaching session for you to listen in on.
0:42.0	If you've been struggling with your niche, you've been wondering if your podcast is really
0:46.7	positioned correctly, or you are just all over the place with your messaging or marketing,
0:51.6	or if you're just curious about what it's like to be in the coaching hot seat. So listen as I sit down with Emily from macros and midlife to help
0:59.0	her gain clarity on whether her rebrand is the right move or if she just needs to lean in
1:03.7	deeper to what she already does best. In this session, we'll unpack the number one question to ask
1:08.7	before rebranding your podcast, why staying in your
1:11.5	lane is sometimes the key to growth, and sometimes when you need to swerve into the exit lane
1:17.0	and get on that off ramp and start something new. We also discuss market research and how to
1:22.1	validate that you are in the right niche. So I hope this gives you some clarity and I hope you enjoy it.
1:28.6	If you've been feeling unsure about your podcast direction, niche, or focus, this coaching
1:33.9	conversation will help you dial that in. If you're done with hustle, social media,
1:40.1	and sick of striving, and you need the real steps to make money online. You're in the right place.
1:45.9	Hi, I'm Steph, a podcast strategist and business coach who went from zero to seven figures
1:50.5	using podcasting and helping women like you get leads make income while glorifying God in their work.
1:57.7	Are you ready to dive in? I am. Reheat your lukewarm coffee. Let's go. Hey, Steph, this is
	...

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