84% of The World Has Never Used AI, Here's What That Means For You
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 2 March 2026
⏱️ 19 minutes
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| 0:00.0 | using only 20% of your business data is like dating someone who only texts emojis first of all |
| 0:06.3 | that's annoying and second you're missing a lot of context but that's how most businesses operate today |
| 0:12.0 | using only 20% of their data unless you have HuffSpot where all the emails call logs and chat |
| 0:18.3 | messages turn into insights to grow your business because all all that data makes all the difference. I would know because I use HubSpot at my company. Learn more at HubSpot.com. All right. So Neil and I, we are live again. We're live again. And we're going to, there's a lot to talk about today. There's, uh, it's actually 9.42 p.m. for Neil. He's in India right now. He's been up since 2 a.m. We're just talking. I just came back from a one day trip in Arizona yesterday. And so there's a lot going on. Last week, Found a Retreat, Neil's been traveling for two weeks. So Neil, maybe we can just even talk about how are things going from a business and marketing standpoint right now because i I was texting with one of my friends this morning and we're just like, dude, every single day is crazy right now. It's not even every week. Every single day is crazy. Okay, block cuts 4,000, 40% of staff yesterday, right? You know, every single day, there's a new AI launch or whatever. You know, people are talking about the death of marketers. It's over for paid media, right? These are all the things that we're going to talk about why you must disrupt yourself now. Like, Cursor, they're, they went from, you know, fastest company or one of the fastest companies to get up to a billion in revenue. And now, right? And so, um, the world's crazy right now. And, uh, yeah, maybe let's just do like a quick debrief real quick while people roll in. |
| 1:29.8 | Yeah, the world is definitely crazy, but I think it's been crazy for or crazy, forget the word |
| 1:36.9 | crazy. |
| 1:37.2 | I think it's been difficult since mid-2020, which is when rates started going up. |
| 1:42.5 | And there's been a lot of ups and downs. |
| 1:45.5 | Some of the ups and downs is because of AI. |
| 1:47.6 | Some of the ups and downs are because of interest rates. |
| 1:49.7 | Some of the ups and downs are because of random political policies like tariffs. |
| 1:55.8 | Some of it is because of war, right? |
| 1:58.4 | But I think it's been a really chaotic three years or four years, actually, |
| 2:04.5 | where it's starting to go on, right? And what's happening now is I think we're all getting |
| 2:10.0 | used to the craziness and it's becoming normal. I think it's getting crazier. In some ways, it's good. In some ways, it's better. That's a nice water bottle. So some ways it's good. Some ways it's getting crazier. In some ways, it's good. |
| 2:17.9 | In some ways it's bad. |
| 2:18.5 | Oh, that's a nice water bottle. So some ways it's good. Some ways it's bad. But I subscribe to the belief that we are at the top of the roller coaster ride right now. We're just about to get to the top of it and it's about to come down. And so it's only going to get crazier. The world's going to accelerate even more. and I'm here for it. |
| 2:36.1 | I think, I don't know about you. |
| 2:38.0 | Actually, And so it's only going to get crazier. The world's going to accelerate even more. And I'm here for it. |
| 2:36.1 | I think I don't know about you. |
| 2:37.9 | Actually, I do know about you. |
| 2:39.4 | I'll speak for you here. |
... |
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