your initial round you should probably start i used to say like three months or four months ahead

it should probably like seven months now because of how tough it is out there and having conversations

you got to have the conversations with investors and they usually just don't like write you to check right there

welcome to the startup CPG podcast.

I'm your host, Jesse Freytag.

We've heard on the show before how big of an undertaking fundraising is from both founders and investors,

but we haven't had a chance to really dig into the legal side.

When Paul from Oroborra was on the show last year, he shouted out Giannuzzi Lewenden for helping their

team during fundraising. Episode number 68, if you haven't checked it out yet. So we reached out

to partner Ryan Lewenden to see if he'd be willing to sit down with us and talk all things

fundraising, mergers and acquisitions, and legal help unique to CPG companies. Listen in today

as Ryan shares about

where attorneys can help in the fundraising process,

tips for navigating safe notes and common pitfalls,

tips for navigating price rounds,

what to understand about exits before you start raising money,

alternatives to exiting via sale of your company,

the current fundraising and

M&A mergers and acquisitions climate, and tips for navigating, and more.

If you are new to the fundraising topic, I recommend episode number 60, venture capital and

private equity 101, and or episode number 70, Angel Investing 101, to help define key terms that will be used in this episode.

And stay tuned at the end for a mini interview with Startup CPG Shelfy Award winner, Balkin Bites.

...