You're listening to the online marketing made easy podcast episode number 84.

Welcome to the online marketing made easy podcast business advice so easy you'll feel like you're cheating and now your host Amy Porterfield.

Hey, hey, welcome back to another episode of the online marketing made easy podcast. I'm your host Amy Porterfield and I am so excited for today because we are talking again about my favorite topic list building.

Now before we dive in, I wanted to make sure that you've already listened to episode number 83. That episode is all about cultivating a list building mindset.

You've likely heard the phrase that success is 80% mindset 20% mechanics. I believe that and if you believe that too and you've been struggling with growing your list consistently, then you definitely want to jump back to episode number 83.

Where we dive into the mindset of list building and I share a personal story with you where I kind of could have got off track really bad more so than I actually did.

If I would have continued down a certain road and I share that with you and hopes that you might see some parallels with your own stories.

We also did a really cool exercise in number 83 where we uncovered what your mindset blocks were around this building.

And if you are not generating 75 new leads per week, yes, that sounds aggressive. And we're going to talk about that here today as well.

But if you are not, then you might have some mental blocks, some excuses, possibly some ego issues that are getting in the way. I know that might sound weird, but I explained it all in episode number 83.

So go uncover some of those and then come back to this one where we're going to get into the mechanics of growing your email list.

So specifically, we're diving into how to set up the foundation of your list building strategy.

We're talking about lead magnets.

We're talking about hosting those on your website and we're talking about driving traffic to them through social media and some other channels.

Now for my newbies because I know I've got some newbies on here, a lead magnet is something you create and you give away in exchange for a name and email.

So lead magnets can be a bunch of different things like cheat sheets or checklist or PDFs, videos, webinars and things that are like that where you're going to create something and give it away.

A lead magnet might also be a discount code or free shipping. So there's different things you can do with a lead magnet.

I tend to talk about the cheat sheets, checklist, videos, webinars, all of that because most of my students are creating online training programs or courses or membership sites.

Or they have services that they're packaging and selling online.

So for those types of businesses, the PDFs or videos or webinars work best.

Now for the sake of this training, sometimes I say freebie in exchange for lead magnet.

So lead magnet freebie same thing to me. Just wanted to make that really clear.

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