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The Kevin Miller Podcast

838: Selling When They Say No

The Kevin Miller Podcast

Kevin Miller

Health & Fitness, Religion & Spirituality, Social Sciences, Education, How To, Society & Culture, Science, Medicine, Life Sciences, Spirituality, Nutrition, Self-improvement, Mental Health, Relationships

4.51.4K Ratings

🗓️ 18 November 2020

⏱️ 59 minutes

🧾️ Download transcript

Summary

You have a product or service that can help someone. You are talking with them about it right now, you know it would benefit them and you know what you have is the best there is. But, they decline. They say no. Zig Ziglar gives us a three and a half minute message at the top of this show with an important reality. They will not change their mind. Hear that. You are not supposed to convince them they are wrong. They made a decision about what you are offering and said no and Zig says it’s hopeless to try and change their mind. However, what he reveals is they said no to one issue regarding your product and as you’ll hear Tom Ziglar discuss in this show, it’s for one of five reasons. Which means you have four other reasons to discuss with them. Four other reasons why they can still say yes. I asked the Ziglar audience this question, “With what you have to sell, what is the most common objection or challenge you deal with?” We used this as a guide to fully unpack the issue.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

This is a Glass Box Media Podcast.

0:05.0

The Ziegler show comes from the legacy of Ziegziegler and brings together personal and professional growth, business success and faith.

0:14.7

Hello, I'm Kevin Miller.

0:17.4

In this episode, Selling When They Say No.

0:21.1

You got a product or service that can help someone. You're talking with them about it right now. You know it would benefit them and you know what you have is the best there is to offer. But they decline. The person says no. Well, Zigzigler gives us a three and a half minute message

0:36.2

at the top of this show with an important reality. And it's this, the prospect, that person who said no, is not going to change their mind.

0:43.4

You had to hear that again.

0:44.9

You are not supposed to convince them that they are wrong.

0:49.2

They made a decision about what you're offering and said no and Zigg says it's hopeless to try and

0:54.1

change their mind. However what he reveals is they said no to one issue

0:59.2

regarding your product and as you're going to hear Tom Ziegler discuss in this show it's for one of five reasons

1:05.7

which means you have four other reasons to discuss with them.

1:10.0

It's this is a show that we talked about on Facebook.

1:14.6

I actually asked the question with what you have to sell,

1:18.2

for those who are selling a project or service,

1:20.0

what is the most common objection or challenge that you deal with?

1:24.4

And we use the comments as a guide to fully unpack the issue.

1:29.7

Well, real quick, we're going to let you know what topics we have on my other two

1:33.8

podcasts alert you to some relevant resources then I'm going to cue up ZIG and

1:38.8

follow with a powerful message on sales with Ziegler CEO and my dear friend Tom Ziegler.

1:45.6

When your prospect says no, the reason is most often because they do not no enough to say yes.

1:59.0

There is a method that will allow you to discover what additional information is needed to close

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