#838: BrandShield CEO Yoav Keren on the dark side of digital engagement

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Marketing, Business

4.9 • 113 Ratings

🗓️ 3 April 2026

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if your biggest competitor this holiday season isn't another brand, but an army of AI-powered scammers stealing your customers and destroying your brand equity before you even know they exist? Agility requires not only building a brand that can pivot with market trends, but also one that can defend its value and customer trust against threats that evolve just as quickly. Today, we're going to talk about the dark side of digital engagement, including the rapidly growing threat of brand impersonation, counterfeit goods, and AI-driven scams that target the customers marketers work so hard to attract. This isn't just an IT security issue; it's a fundamental threat to customer experience, brand trust, and revenue. To help me discuss this topic, I'd like to welcome Yoav Keren, CEO and Co-founder at BrandShield. About Yoav Keren Yoav Keren has 24 years of experience in financial management, marketing, and business development. He is currently a member of the anti-counterfeiting committee at INTA and was formerly a Council Member at ICANN. Yoav was a senior advisor to a minister in the Israeli government and was the head of the Technology branch of the Israeli military’s Information Security Department. He holds an MBA from the Kellogg & Recanati business school (Northwestern University & Tel-Aviv University) and a BA in Economics and Physics from the Tel-Aviv University. Yoav Keren on LinkedIn: https://www.linkedin.com/in/yoavkeren/?originalSubdomain=il Resources BrandShield : brandshield.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	What if your biggest competitor isn't another brand, but an army of AI-powered scammers stealing your customers and destroying your brand equity before you even know they exist?
0:10.0	Agility requires not only building a brand that can pivot with market trends, but also one that can defend its value and customer trust against threats that evolve just as quickly.
0:20.0	Today we're going to talk about the dark side of digital engagement, including the rapidly
0:24.6	growing threat of brand impersonation, counterfeit goods, and AI-driven scams that target
0:30.2	the customers' marketers work so hard to attract.
0:33.9	This isn't just an IT security issue, it's a fundamental threat to customer experience, brand trust, and revenue.
0:42.1	Welcome to Season 8 of the Agile Brand podcast.
0:45.2	This season, we're going all in on expert mode MARTEC, AI, and customer experience,
0:49.8	talking with the people and platforms behind the brands you know and love.
0:53.4	Again, I'm your host, Greg Kilstrom, and I helped Fortune 1000 companies make sense of
0:58.0	Martec, AI, and marketing ops.
1:00.0	Hit subscribe or follow to make sure you always get the latest episodes and leave us a rating so others can find us as well.
1:06.0	And make sure you check out our sponsor Tech Systems, an industry leader in full-stack technology services, talent services, and real-world adoption.
1:14.5	For more information, go to TechSystems.com.
1:17.5	Now let's dive in.
1:19.3	Tell me, discuss this topic, I'd like to welcome Yoav Karin, CEO and co-founder at Brandschild.
1:26.5	Yoav, welcome to the show.
1:28.0	Hi, Greg.
1:28.7	Thank you for having me.
1:29.8	Yeah, looking forward to talking about this with you.
1:32.0	Before we dive in, though, why don't you give a little background on yourself and your role at Branchild?
1:36.8	Sure.
	...

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