#837: Domo Chief Design Officer Chris Willis on what to do about the trust deficit in enterprise AI
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 1 April 2026
⏱️ 33 minutes
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Summary
Imagine your biggest AI-powered marketing decision is challenged by your CEO or legal team. Could you, right now, defend both the outcome as well as how the AI arrived at that conclusion?
Agility requires more than just speed; it demands the confidence to act on insights decisively. That confidence is impossible if the tools making the recommendations operate like an unexplainable black box.
Today, we're going to talk about the growing trust deficit in enterprise AI. While we’re all chasing the speed and convenience automation promises, many leaders are realizing that fast answers are useless—and even dangerous—if you can’t verify or defend the logic behind them. We’ll explore how to move beyond 'black-box' systems to build an AI strategy grounded in transparency, credibility, and true, defensible decision-making.
To help me discuss this topic, I'd like to welcome, Chris Willis, Chief Design Officer & Futurist at Domo.
About Chris Willis
Chris Willis is Chief Design Officer at Domo, where he brings more than 25 years of design and product leadership to the company’s data, analytics, and AI platform. Since joining Domo early in its history, he has played a key role in shaping the platform’s design strategy, helping make complex data more accessible and useful for customers across industries. Before Domo, Chris co-founded HOUR Detroit magazine and Footnote.com (now Fold3.com), which was acquired by Ancestry.com, and worked as an award-winning illustrator, journalist, and author. His experience blends design thinking, technology, and emerging trends to drive innovation and build tools that solve real business problems.
Chris Willis on LinkedIn: https://www.linkedin.com/in/cwillis
Resources
Domo: https://www.domo.com/
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Transcript
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| 0:00.0 | Imagine your biggest AI-powered marketing decision is challenged by your CEO or your legal team. |
| 0:07.0 | Could you right now defend both the outcome as well as how the AI arrived at that conclusion? |
| 0:12.0 | Agility requires more than just speed. It demands the confidence to act on insights decisively. |
| 0:18.0 | That confidence is impossible if the tools making the recommendations operate like an |
| 0:22.4 | unexplainable black box. Today we're going to talk about the growing trust deficit in Enterprise |
| 0:27.6 | AI. While we're all chasing the speed and convenience automation promises, many leaders are |
| 0:33.6 | realizing that fast answers are useless and even dangerous if you can't verify or defend |
| 0:39.0 | the logic behind them. We're going to explore how to move beyond the black box systems to build an |
| 0:44.4 | AI strategy grounded in transparency, credibility, and true defensible decision making. |
| 0:52.2 | Welcome to Season 8 of the Agile Brand Podcast. |
| 0:55.3 | This season, we're going all in on expert mode MARTEC, AI, and customer experience, talking with the people and platforms behind the brands you know and love. |
| 1:03.5 | Again, I'm your host, Greg Kilstrom, and I help Fortune 1000 companies make sense of MARTEC, AI, and marketing ops. |
| 1:09.9 | Hit subscribe or follow to make sure you always get the latest episodes and leave us a rating |
| 1:14.0 | so others can find us as well. |
| 1:16.5 | And make sure you check out our sponsor Tech Systems, an industry leader in full-stack |
| 1:20.4 | technology services, talent services, and real-world adoption. |
| 1:24.5 | For more information, go to TechSystems.com. |
| 1:27.4 | Now let's dive in. |
| 1:30.4 | Tell me discuss this topic. I'd like to welcome Chris Willis, Chief Design Officer and Futurist |
| 1:35.2 | at Domo. Chris, welcome to the show. Oh, thank you, Greg. I'm really happy to be here. |
| 1:40.3 | Yeah, looking forward to diving in here. Before we do, though, why don't you give a little background on yourself in your role at DOMO? |
| 1:47.2 | Yeah, so I'm the chief design officer and futurist, so that is a kind of a unique sort of role. |
... |
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