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The Goal Digger Podcast

833: Why Isn’t Anyone Talking About This Secret to Building Wealth?!

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 9 December 2024

⏱️ 53 minutes

🧾️ Download transcript

Summary

I bet you haven’t thought about THIS to build wealth… What if the key to financial freedom ISN’T starting your own business, but buying an ordinary business that other people overlook? I’m thrilled to have Codie Sanchez with us, a powerhouse in the world of small business and the founder and CEO of Contrarian Thinking. She’s here to share insights from her upcoming book, Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses.  Codie believes that buying established, cash-flowing businesses is one of the most underrated paths to wealth, especially in today’s economy. In our conversation, she shares why there’s a golden opportunity for the next generation to step up and take ownership when the previous generation retires. Codie is all about teaching no-nonsense strategies for finding and acquiring businesses that might seem unexciting but are incredibly profitable, and that’s why this discussion is fascinating!  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/codie-sanchez   Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Try your first Moonpig card free with code “FREE” at http://moonpig.com/us/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0

Learn dealmaking, not negotiation, that's something different.

0:05.7

But if you learn dealmaking, which is how to get more ownership in things based on the value that you bring, you will live your life with a lot more wealth than the average American wealth.

0:17.9

I'm Jenna Goetcher, your host of the Gold Digger podcast. I escape the corporate world at

0:23.2

the age of 23 with nothing more than a $300 camera from Craigslist and a dream. Now I'm running a

0:29.5

seven-figure online business that feels even better than it looks, all from my house in small

0:34.5

town, Minnesota with my family. Here, we value time as our currency.

0:39.7

We mix the woo and the work, and we are in the pursuit of building businesses that give

0:44.4

us the freedom to live lives that we love.

0:47.0

I've always loved turning big goals into reality, and I'm here to help you do the same.

0:52.2

This isn't just a peek behind the curtain. Come along with me and my

0:55.7

guess as we tear the whole curtain down. Every week we tackle practical no-fluff marketing

1:00.9

strategies and host honest discussions on what works and what doesn't. Join me and my expert

1:06.9

guests for actionable insights to help you grow your dream business with confidence.

1:11.7

Pull up a seat and get ready to be challenged, inspired, and empowered.

1:16.0

This is the Gold Digger podcast.

1:19.6

I bet you haven't thought about this to build wealth.

1:23.6

What if the key to financial freedom isn't starting your own business, but what if it was buying an ordinary business that other people overlook?

1:31.4

I am so excited to introduce you to Cody Sanchez.

1:34.6

She is a powerhouse in the world of small business and the founder and the CEO of Contrarian Thinking.

1:40.9

She is here to share insights from her upcoming book, Main Street Millionaire,

1:44.6

how to make extraordinary wealth buying ordinary businesses. Cody believes that buying established

1:50.4

cash flowing businesses is one of the most underrated paths to wealth, especially in today's

...

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