Happy Thursday morning, everybody, welcome back to the Tropical MBA podcast where we help you grow a location independent business from your laptop.

There's a lot of talk about creating community as an extension to your product or creating

a community around the customers to your product.

One of the most effective ways to do that is by hosting events, either in person or virtual.

So today what I want to do is break down how we are doing this and how

our customers are doing this because events are one of these things where when we're seeking

a new channel, a marketing channel, either word of mouth, we want to create buzz in our customer base.

We want to give, even as a sales tool, like delivering value to our customers,

events are sort of like on the front end. They're the easiest thing to gin up, right? You can

conceive of an event, get people there and start delivering value. And then on the back end,

there can be some complication about how to actually organize the event and get that value delivered.

So we're going to break it down into two parts.

On the front end, we're going to talk about how do people make money from events?

Because a lot of people don't or don't have a clear vision of how they could make more money in their business by hosting an event.

And then at the second part of the episode, we're going to talk about some ideas and concepts for driving value, for having a solid operation and for, quote, getting out alive from your event with your P&L in order and your business stronger for having done it. To help me and you do that today, I've invited Alex Harley, our senior community manager, onto the podcast. Welcome

to the program, Alex. Thanks, Dan. Good to be here. So, Alex, you have a lot of credibility in doing this.

And the reason we invited you to the show is for our last event in Bangkok, 55 of our attendees gave us a straight 10 out of 10.

And we had our highest NPS score ever. So congrats to you and we're looking forward to

hearing what you've learned through hosting handfuls and handfuls of events for listeners

to this podcast. You want to maybe give a little bit of your background before we get started.

Let's know your name and like what is you do and all that stuff. Yeah, thank you, Dan, for welcoming here.

My name is Alex Harling.

...