#832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 23 March 2026

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if the biggest risk in the AI era isn't falling behind the technology, but getting ahead of your customers' trust? Agility requires a constant feedback loop between technological innovation and customer sentiment. It demands that we not only deploy new tools like AI, but also actively listen and adapt to how our customers are actually experiencing them. Today, we're going to talk about the delicate balance brands must strike in the age of AI. It’s not just about implementing the latest generative AI tools into the shopping experience; it’s about doing so in a way that builds, rather than erodes, the customer trust and loyalty you’ve worked so hard to create.To help me discuss this topic, I'd like to welcome, Romain Fouache, CEO at Akeneo. About Romain Fouache Romain is as passionate about technology as he is about solving the customers’ biggest problems and brings more than 20 years of experience scaling category defining B2B technology companies. Most recently, he led operations and sales as COO and then CRO of the leading AI software vendor Dataiku. Romain is a graduate from Ecole Centrale Paris and holds an MBA from NYU Stern. Romain Fouache on LinkedIn: https://www.linkedin.com/in/romain-fouache/ Resources Akeneo: https://www.akeneo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

Click on a timestamp to play from that location

0:00.0	The Agile Brand
0:02.3	Welcome to Season 8 of the Agile Brand podcast.
0:10.1	This season we're going all in on expert mode
0:12.7	MARTEC, AI, and customer experience, talking with the people and
0:16.8	platforms behind the brands you know and love.
0:19.4	I'm Greg Kilstrom, your host, and I help Fortune 1000 companies make sense of
0:23.8	Martec, AI, and marketing ops.
0:26.6	Hit subscribe or follow to make sure you always get the latest episodes and leave us a rating
0:30.8	so others can find us as well.
0:32.8	And make sure you check out our sponsor, Tech Systems, an industry leader in full-stack
0:36.8	technology services, talent services, and real leader in full-stack technology services,
0:38.3	talent services, and real-world application. For more information, go to teK-systems.com. Now let's dive in.
0:48.3	What if the biggest risk in the AI era isn't falling behind the technology, but getting ahead of your customers' trust.
0:56.0	Agility requires a constant feedback loop
0:58.5	between technological innovation and customer sentiment.
1:01.5	It demands that we not only deploy new tools,
1:04.0	often incorporating AI,
1:06.0	but also actively listen and adapt
1:08.2	to how our customers are actually experiencing them.
1:14.3	Today we're going to talk about the delicate balance brands must strike to keep up.
1:19.6	It's not just about implementing the latest generative AI tools into the shopping experience.
1:24.9	It's about doing so in a way that builds rather than erodes, the customer trust and loyalty you've worked so hard to create.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.