83: Trust-Based Marketing with Doren Aldana

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez, Levante Business Group

Business, Entrepreneurship

4.7 • 522 Ratings

🗓️ 20 February 2017

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Trust-Based Marketing through Endorsements, Testimonials & Reviews for your small business. Doren Aldana is an entrepreneur and marketing expert, and founder of True Trust Marketing and the Testimonial Engine – automating the process of getting great reviews from your customers.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Transcript

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0:00.0	Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business.
0:10.3	The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way.
0:18.6	This podcast series focuses on the everyday common business issues,
0:22.7	challenges, and opportunities that face the small business owner. So here now are your hosts
0:27.4	of the How of Business, David and Henry. Welcome to this episode of The How of Business.
0:35.8	This is Henry Lopez, and my guest today is Doran Aldana.
0:38.8	Doran, welcome to the show.
0:40.8	Henry, thank you so much for having me.
0:42.3	Great to have you.
0:43.8	Doran is an entrepreneur and a business coach.
0:46.8	Since 2003, he has coached thousands of business owners to success
0:51.8	and helping them earn more while working less using the power of
0:56.2	trust-based marketing and that's going to be the primary topic of our episode today he has been a
1:02.7	business coach for over 13 years and is the owner of two successful businesses today
1:08.0	doran has won the best industry service provider award three years in a row,
1:13.6	and he commands top-level fees for his coaching services. So in this episode, we're going to chat
1:19.8	about Doran about his entrepreneurial journey, how he got to where he's at today, and an introduction
1:25.4	and diving into a couple of areas related to this whole topic of trust-based
1:29.9	marketing and of course other general tips and advice to help us run and grow our business he lives in
1:36.7	cam loops let i get that right cam loops yeah close enough camloops british columbia we'll find out
1:44.0	why he lives there shortly in Canada with his family. So once again, Doran Aldana, welcome to the show. Hey, thanks for having me on, and I'm looking forward to this. This is going to be fun. I hope so. I think it will be. So, well, let's just start with that. What brought you to Cam Lopes, British Columbia?
2:01.7	Well, I was in perhaps the sagiest, most wet place on the planet, North Vancouver.
	...

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