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You're listening to the Cubicle to CEO podcast, episode 83. What makes someone instantly appealing? Why do we trust or gravitate towards certain public personas or brands more than

others? Today's guest is an expert on the science of attraction and she is going to blow your mind

on how you can use this powerful psychology to improve customer experience and grow your business.

Vicki Kunkel is a serial education entrepreneur who has built a 200,000 subscriber training portal

that she sold to an international consultancy in 2010.

And her book, Instant Appeal, made Houston Business Chronicles list of one of the top 10 business books to read.

Vicki walks us through everything from the primal factors that influence our unconscious mind and how we perceive brands to the most creative ways to add gamification to your online courses.

She even scientifically breaks down why certain politicians have lost elections.

Trust me, you'll want your notebook or notes app nearby for this one.

Keep listening to hear Vicki's advice on

subtle changes in phrasing that will hook in your audience, the top three recommendations you can

...