83. [on-air coaching] Clear Messaging on Instagram and Approaching Amazon with Makieda of SGT Hart's BBQ Sauce
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 18 April 2019
⏱️ 58 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Ep. 83: In this episode, we're so excited to have an on-air coaching call with Makieda Hart of SGT Hart's BBQ Sauce, where she shares the story of her family's BBQ sauce recipe and having brought her product to market (at time of recording only 9 months ago) in June 2018. In this episode, we venture into product strategy from Amazon to Instagram - the importance of simple engagement and brand messaging, as she moves into sharing her family's BBQ sauce with the world.
SGT Hart's BBQ Sauce is a veteran-owned family business with a recipe created by Makieda's husband, Reno Hart (retired Army SGT), who created the recipe in 1998 at a gathering with some military friends and their families after running out of BBQ sauce on a Sunday in Germany. In this episode, we answer: how can Makieda more effectively tell the story of SGT Hart's BBQ Sauce to better engage her customers and grow her business?
Connect with Makieda and SGT Hart's BBQ:
SGT Hart’s BBQ Sauce on Amazon
SGT Hart’s BBQ Sauce on Instagram
SGT Hart’s BBQ Sauce on Facebook
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Links mentioned:
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Minna's company Lil' Labels
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Transcript
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| 0:00.0 | Welcome to the Product Boss Podcast, where we help product-based businesses grow their |
| 0:09.2 | sales and improve their strategies. |
| 0:12.0 | Hey everyone, I want to introduce you to my co-host and Viz Bestie, |
| 0:18.0 | Mina Kula CITA, an Amazon guru that has built a multisix-figure product-based business. |
| 0:24.0 | In introducing the other half of the product boss, Jacqueline Snyder, |
| 0:28.0 | she has helped launch and grow over 500 fashion apparel and accessory brands even one of her own. |
| 0:36.0 | And together we share our inventory of secret weapons that will help you dig deep and do the work it takes. |
| 0:44.0 | Are you ready? Let's build together. |
| 0:49.0 | Hey everyone and welcome to another episode of the Product Boss Podcast. |
| 0:53.6 | I'm your host, Jacqueline Snyder with my wonderful co-host, |
| 0:56.8 | Meena Kunelo Situp. |
| 0:58.2 | Hey Mina. |
| 0:59.1 | Hey, Jacqueline. |
| 1:00.5 | So, Mina, what are we doing today? |
| 1:03.2 | We are doing an on-air coaching call, right? |
| 1:05.3 | Yes, and we're so excited to have McKita on with us. |
| 1:08.2 | You guys are going to love her story, |
| 1:09.7 | and we invited her on here specifically so we could coach her basically. |
| 1:14.0 | We love what you're doing, can we help? |
| 1:17.0 | So we have Meckita Hart of Sergeant Hart's barbecue sauce. |
| 1:21.0 | Welcome, Meckita. Thank you for having me on. We're so excited to have you. |
| 1:26.4 | So first let's just start by telling our audience a little bit about what you're doing. So you make |
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