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Side Hustle School

#829 - The 10-Year Quest for Must-Have Mustard

Side Hustle School

Chris Guillebeau

Entrepreneurship,, Side Hustle, Careers, Entrepreneurship, Business, Small Business

4.73.3K Ratings

🗓️ 9 April 2019

⏱️ 8 minutes

🧾️ Download transcript

Summary

When a young couple takes a trip to Ireland, they experience the deliciousness of house-made mustard for the first time. After returning to the U.S, they spend years crafting the perfect recipe.

Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are.  Share: #SideHustleSchoolShow notes: SideHustleSchool.comTwitter: @chrisguillebeau

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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


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Transcript

Click on a timestamp to play from that location

0:00.0

Introducing the 10-year quest for magical mustard.

0:12.6

When a couple in today's story take a trip to Ireland, they experience the deliciousness

0:17.3

of house-made mustard for the first time.

0:20.6

After returning to the US, they spend years, like a lot of years, a whole decade in fact,

0:25.1

crafting the perfect recipe, then finally learning to produce, package, and sell it.

0:29.6

Now on a mission to spread this mustard to the world, at least starting with their home

0:33.0

region of the Pacific Northwest.

0:36.2

Welcome to Side Usal School.

0:37.2

My name is Chris Guilapau.

0:38.2

I'm excited to bring you a series of stories all about real people who are creating an

0:42.4

asset for themselves.

0:44.0

Doing something they love, something they are particularly passionate about, and yes,

0:47.5

the couple in this story are passionate about mustard.

0:50.0

Everybody's got a thing.

0:51.8

Finding a way to make money in the new economy.

0:54.2

So what does it take to produce the must-have mustard?

0:56.8

It takes a lot of trial and error and a lot of waiting.

0:59.7

But more than a decade later, they have cracked the mustard seed mystery and are selling

1:03.7

thousands of jars.

1:06.0

Also included in this story are some fun facts about mustard.

1:08.4

I'll give those to you at the end.

1:10.0

First here is a shout out to our sponsor and then on with the show.

...

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