Oh, that's my prime delivery.

What, already?

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What are we watching?

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It looks like a blast.

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I've been playing outdoors since I was a kid, standing by the front door at around two years old, hollering.

Side, side.

Trying to get my mom to let me go play outside.

Now, after 30 plus years working in the outdoor business,

I'm dropping insider conversations every week with brand leaders, guides,

...