This is a Glass Box Media Podcast.

The Ziegler show comes from the legacy of Ziegziegler and brings together personal and professional growth, business success and faith.

I'm your host, Kevin Miller.

In this episode, what benefit does it give you?

So we buy what we buy for the benefit it gives us, right,

in the form of fulfilling a desire or solving a problem.

Sometimes we're not even aware of why we buy what we do, but if you really think about it,

there are specific reasons you can list out.

It's actually a good exercise to do it. The exercise of this show is to get us thinking about benefits from the products and services we buy so as to help us better conceptualize how we need to showcase the products and services we offer.

Even if you're an employee, I mean you're paid for a result and a benefit,

not simply to take up space.

So are you aware of the specific benefits you provide beyond just fulfilling the role?

So I start to show off with a three minute clip from Zig Ziegler and it's from his direct

sales training not on stage with all the humor and what now this is pretty in your face he talks about the three aspects of anything that we offer features functions and benefits.

And from this clip I asked the Ziegler audience this question.

Please recommend a few of your favorite products and services and why.

What's the benefit you get from them?

And what came out was just a great overview of just what ZIG outline, features, functions, and benefits.

Tom Ziggler and I had a really interesting conversation dissecting this triad as we talk through so many of your comments.

It's really going to help you conceptualize just what benefit you, your product or service is providing and are you communicating that well?

Well, Tom is going to join us.

We'll get started right after I share what else we have for you and some great products

...