In order for you to get maximum leverage with the influence equation, people have to spend a lot of time engaging with your brand.

And media is effective at that.

All right, everybody, happy Thursday morning.

Welcome back to the Tropical MBA podcast where we help founders build six, seven, and eight-figure lifestyle businesses.

Of course, location independent.

We've been doing it since 2009.

And we've got a lot of talk about this week.

If case you've been under a rock, an internet rock, which would be great.

That sounds fantastic.

If you've been on the internet, you've seen Alex Hormosey's recent book launch, which was much more than a book launch. It was an internet event and a

masterclass in classic internet marketing principles. So I want to go over my top five takeaways

for location independent founders here today. So for some background, I think Alex Formosie,

if you haven't heard of him, I think he's the most notable

business guru of the past, call it five years. I mean, he rose to prominence through a series

of fantastic YouTube videos. I think often watching Alex's stuff is like listening to the

classic rock station. You know most of the songs. They're fantastically

produced, made for high fidelity, still relevant. You don't know all of the artists, but they're

there. I mean, he's student of the game. You can tell that he has read the connoical thinkers and

frameworks, and he repositions this stuff for contemporary founders.

And what's really cool about this launch is I remember watching launches back in the day, being a part of like, let's watch this and see what we can learn.

And now just the audience for this stuff is bigger.

And Alex has done a lot to create that.

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