#821: From eTail: CommerceIQ's Himanshu Jain and Bill Schneider on delaying the gap between strategy and execution
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 3 March 2026
⏱️ 27 minutes
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| 0:00.0 | The Agile Brand |
| 0:02.0 | Welcome to Season 8 of the Agile Brand podcast. |
| 0:09.0 | This season we're going all in on expert mode MARTEC, AI, and customer experience, |
| 0:15.0 | talking with the people and platforms behind the brands you know and love. |
| 0:19.0 | I'm Greg Kilstrom, your host, and I help |
| 0:21.7 | Fortune 1000 companies make sense of Martec, AI, and marketing ops. Hit subscribe or follow to make |
| 0:28.1 | sure you always get the latest episodes and leave us a rating so others can find us as well. And make |
| 0:33.1 | sure you check out our sponsor, Tech Systems, an industry leader in full-stack technology services, |
| 0:38.0 | talent services, and real-world application. For more information, go to teK-systems.com. Now let's dive in. |
| 0:49.0 | What if the biggest bottleneck in your commerce strategy isn't the strategy itself, but the time |
| 0:53.9 | that it takes your team to actually perform the strategy itself, but the time that it takes |
| 0:54.4 | your team to actually perform the actions to execute it. Agility requires not just having the right |
| 0:59.5 | insights, but also the operational capacity to act on them at the speed the market demands. Today we're |
| 1:05.5 | going to talk about a critical bottleneck many brands face, the delay between data-driven |
| 1:09.6 | insight and real-world execution. |
| 1:12.0 | Commerce teams are often drowning in data, but struggle with a manual, time-consuming work |
| 1:16.1 | of implementing changes, whether it's updating product pages or optimizing media spend. |
| 1:22.0 | This has led to a major shift where brands are looking beyond traditional agency models |
| 1:26.4 | and toward a new paradigm of agentic AI, |
| 1:29.3 | using automated agents to handle execution, freeing up human experts to focus on what they do best, |
| 1:35.1 | strategy. We're here at Eitel Palm Springs, and to help me discuss this topic, I'd like to welcome |
| 1:40.3 | Hamanchu Jane, co-founder and head of product, and Bill Schneider, VP product marketing at |
... |
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