82: How to Attract and Grow an Online Network, with Lynette Young

Coaching for Leaders

Dave Stachowiak

Management, Careers, Business

4.8 • 1.6K Ratings

🗓️ 1 April 2013

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Lynette Young: Google+ for Small Businesses

Virtually everyone wants to build their professional network, but few people are truly effective at doing it in person – and many believe it’s ever more challenging online. On this episode, I welcome Lynette Young from Purple Stripe Productions and author of the book Google+ for Small Businesses. Over 1.5 million people follow Lynette online, so she brings a lot of credibility and experience to those of us who want to engage online more effectively.

Please note that since this episode originally aired, Google has permanently sunsetted the Google+ social media network.

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Transcript

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0:00.0	Most of us want to build our professional networks, but how effective are we at doing this online?
0:07.0	Today I speak with Lynette Young, who will inspire us to do better.
0:12.0	This is Coaching for Leaders episode number 82.
0:16.0	Produced by Innovate Learning Maximizing Human Potential. potential. I'm your host Dave Stahoviac. This is a weekly show that helps smart people improve their
0:37.1	communication and leadership skills and one piece of being more effective in communicating and leading is having a strong professional
0:46.9	network that each one of us builds in order to be able to influence the world more effectively, to be able to open up career opportunities
0:56.6	for us, and also to be able to help us serve the world better through the resources and
1:04.8	through the great relationships and connections we have and one of the great
1:08.5	blessings that I've received from my network and continue to receive is the ability to connect
1:15.5	others and to help other people to benefit from my connections as well and so I am
1:20.8	thrilled about this week's topic which is how to attract and maintain a professional network online.
1:29.0	And I have had a little bit of success with this in the last couple of years and starting up this show and beginning to build a little bit of a following online, but nothing like some people have been able to do in the online world.
1:44.6	And someone that I learned about, about four or five months ago is Lynette Young.
1:50.6	Lynette is the writer of the book Google Plus for Small Business and I heard
1:56.6	about her when reading another book on Google Plus by Chris Brogan back in
2:00.8	November-December time frame.
2:02.9	And the thing that's cool about Lynette
2:05.6	is I started following her on Google Plus.
2:07.6	She just has some really smart things.
2:09.7	She knows what she's talking about.
2:12.0	She knows her way around the network really well, and she has a million and half people who follow her.
2:17.5	There's not a whole lot of people in social media that have that kind of a following.
	...

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