All right. We're back on the podcast. We're in person. And welcome back to the podcast, boss man.

Yo. So what I want to do is follow up on a listener request this week and share some of what we're thinking about, the highs, the lows from the past 12 months, some stuff that's come up in our business.

And we'll share some sort of news and insights and stuff that we've been thinking about, what's coming up in the next few months.

First, I want to start with this question that was inspired by last week's podcast,

which is simply this. Can you break through a growth plateau for less than 200k a year?

So this is the challenge. I like it. It's an open question. So I'm sitting here racking my mind.

Have we ever seen this? Or is this just a trap that founders who've gone from

zero to one, they've started their company, they got a team that they fall into. And I think the

answer is, yeah, it's basically a trap. Now, the crazy thing about being a founder is there's more

traps, because you can also get into the trap of hiring the quarter million

dollar person and then you got to cross your arms for six months. They've got no risk. You're

taking on all the risk. Yeah. And hope that the strategy they're bringing in from somewhere else

is going to work great for your company. Doesn't often play out that well either. But there are

some things that work out better. Last year at DCBKK, I made a talk called, where are you going to get your next million

dollars in revenue?

Something that we did.

We broke through a plateau.

And I didn't go up there and talk about all the growth experiments that we ran.

I went up there and talked about getting your operation on rails.

The number one answer I'll stop bearing the lead is that the next growth plateau is going

to come from the founder.

So if that's the case, then we need to remove the blocks from founders being able to take

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