#814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and the Moneyball of Fight Matchmaking

The Tim Ferriss Show

Tim Ferriss: Bestselling Author, Human Guinea Pig

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4.6 • 17.4K Ratings

🗓️ 4 June 2025

⏱️ 159 minutes

🔗️ Recording | iTunes | RSS

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Summary

Chatri Sityodtong (@yodchatri) is the founder and CEO of ONE Championship, one of the top-10 biggest sports-media properties in the world in terms of viewership and engagement (alongside the NBA, Formula One, Champions League, and Premier League), with a global broadcast reach to 195 countries.

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Transcript

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0:00.0	All right, all right, all right. Good day, ladies and germs. Boys and girls, welcome to another
0:04.4	episode of the Tim Ferriss Show, where it is my job, that's me, Tim, to deconstruct world-class
0:09.6	performers in every interview to tease out the lessons learned, habits, routines, frameworks,
0:16.0	anything at all, favorite books, who knows, that you can apply to your own lives? My interview today was so much fun. I just
0:24.0	wrapped it. It was with none other than Chhatri Siddhattong. Now, if you don't know that name,
0:29.7	you will. And that is because Chhatri is the founder and CEO of one. You might know it as
0:35.5	one championship. And if you don't know it, you're about to know it.
0:38.4	It is one of the top 10 biggest sports media properties in the world in terms of viewership
0:43.7	and engagement right alongside the NBA Formula One, Champions League and Premier League,
0:48.5	with global broadcast reach to 195 countries. It is the largest sports media property in Asia. One is a celebration of Asia's
0:57.3	great cultural treasure, martial arts, and the associated values that you might think of.
1:04.0	When you think of Asian martial arts, integrity, humility, honor, respect, courage, discipline,
1:08.0	and compassion. So how does that translate? What it means is
1:11.3	they produce one of the best spectator sport experiences I have ever seen in my life. I first came
1:18.7	across it on Amazon Prime. Thank you to my friend Doug for making that recommendation. And it blew
1:24.3	my mind for a million reasons it will get into in this conversation
1:28.3	with Chhatri, but it features not just one type of martial art, but many different disciplines.
1:34.7	So the best of submission fighting, the best of Muay Thai, the best of MMA, and they approach
1:41.1	it very, very differently from what you may have seen before.
1:55.1	And his story is incredible from being dirt poor to ultimately cutting his teeth in various ways in business and ending up where he is. We talk about key decisions, key negotiations, lessons learned from failures, how he actually pulled himself up by his
2:04.1	bootstraps and was able to attract and recruit the help of people internally, externally,
2:11.3	athletes, innovations across the board. It was a super, super fascinating conversation. I took a lot of notes.
	...

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