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Your First Thousand Clients with Mitch Russo

81: Selena Soo, The Super Fan Who Connects People With Authenticity

Your First Thousand Clients with Mitch Russo

Mitch Russo

Management, Careers, Entrepreneurship, Business

5.0104 Ratings

🗓️ 19 March 2018

⏱️ 44 minutes

🧾️ Download transcript

Summary

As we step into life, we see people who are already at the top. Selena Soo, a super fan of thought leaders and successful people, found that she wanted to know more than how they got there, she was seeking inspiration. What started as helping people for free so she’d get to meet her idols grew into an impactful contribution of connecting people through authenticity, simplicity, and brilliance. She explains the importance of admiring great people, learning their best practices and values, but also letting your idols see your own value. Selena shares her publicity strategies and how to build lasting relationships as a super fan.


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Transcript

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0:00.0

Welcome back to the show for business owners your first thousand clients.

0:10.4

I'm your host Mitch Russo and I've been an entrepreneur business owner corporate

0:15.3

CEO venture capitalist and company founder for the last 30 years and if you're just

0:20.9

joining us for the first time the mission of my show is twofold, to uncover

0:24.9

your potential and guide you to realizing it, and provide you with the tools and the wisdom to

0:30.8

get your own company to a thousand clients and beyond. My guests are leaders and

0:35.8

business owners who have been selected to share their hard-won wisdom who want

0:40.6

you to avoid the potholes of life and cruise smoothly to your goals.

0:45.8

My guest today is a business expert who has mastered the art of publicity placement.

0:51.2

She has placed her clients on shows like Oprah and other national

0:54.7

television programs as well as Forbes and Inks magazine as well. She didn't have

0:59.6

decades of training or come up the ranks of a New York agency, she actually started from

1:04.4

scratch just about six years ago and through personal determination and

1:09.2

brilliant simplicity she figured out that powerful long-lasting relationships with influences

1:15.7

and the media come down to being fully and completely authentic.

1:20.9

Welcome Salina Su to the show.

1:23.0

Thank you so much for having me, Mitch. I'm excited to be here.

1:26.0

Yeah, my pleasure. You know, Salina, you and I have been in the same mastermind program for some time,

1:31.0

but never really connected. and today we are. It's exciting. It is and I

1:37.8

know that there's so much going on in your life and you're absolutely peaking

1:42.0

I mean you're you're just growing so quickly and impacting so

1:45.5

many people. That's why I invited you here because I know you have a lot to share.

...

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