#81: Ron Carson—Insider Economic Advice to Help Business Leaders Win Big

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 29 January 2018

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

These days, our economy shifts and evolves at light speed. It can be overwhelming and intimidating just to follow along with the news.

But if you lead a business, you need to understand how these big-level marketplace changes affect your company. When you do, you’ll feel empowered to make smarter decisions about how you hire and invest.

In this episode of the Building a StoryBrand podcast, Donald Miller talks with economist and investment expert Ron Carson about the many economic issues that impact a business leader.

You’ll discover what the new tax plan means for you, how to spot a strong financial opportunity, specific investment ideas for today’s market, what to watch out for when you hire a financial advisor, what’s really happening with blockchain technology -- plus a whole lot more.

You don’t have to feel intimidated or overwhelmed by economics. Listen to this episode and discover how a better grasp of economics can make a huge difference in your small business’s bottom line.

http://buildingastorybrand.com/81

Transcript

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0:00.0	Welcome to the Building of Storybrand Podcast, where we believe if you can fuse, you'll lose.
0:14.7	Noise is the enemy and creating a clear message is the best way to grow your business.
0:19.5	I'm your host Donald Miller.
0:20.7	I'm joined by my co-host J. J. J. J. I'm just back
0:24.8	last night from San Francisco. I know you are and it was fascinating. I met with a
0:29.0	big software company there called Genesis and Genesis has 12,000 employees, 1.5 billion dollar company, I think.
0:36.6	They had 1,500 sales reps in the room and spoke to them.
0:40.1	You've worked a lot with Genesis, so I've worked a lot with them. It's been incredibly challenging to help them figure out how to say what they do.
0:47.6	Yes.
0:48.7	Because a couple private equity firms have bought them and they're buying up other software companies and
0:54.4	and they do a lot they do a lot of stuff and now they've got this whole cloud thing
0:58.4	going on and all like I mean a real fun challenge for story brand but I think we had a breakthrough and I think some of our
1:04.6	listeners are going to learn from this breakthrough because it took hours and hours to get here.
1:08.4	What Genesis really does, the majority of what they do, is you know if you call call American Airlines you've missed your flight or your flight is delayed or whatever you call American Airlines and they answer the phone, hi, J.J. I know you just missed your flight.
1:21.2	Yes. That's their software.
1:23.2	That's a little bit creepy.
1:24.3	It is.
1:25.3	It's their software that's making that stuff happen.
1:29.2	Yeah.
1:29.6	And they called it, what were they calling it?
1:32.6	Communication platforms.
1:34.6	Yeah.
	...

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