#81: Jay Baer—Why Smart Marketing Is About Help not Hype

EntreLeadership

Ramsey Network

Management, Entrepreneurship, Business

4.7 • 4.4K Ratings

🗓️ 6 October 2014

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you make your product or service shine in today’s oversaturated, ADD-addled marketplace? Jay Baer, best-selling author of Youtility: Why Smart Marketing Is about Help not Hype, joins our podcast to show you how to cut through all the clutter. As a bonus, we’re giving away 50 copies of Jay’s book and a quick worksheet (http://res.cloudinary.com/test-entreleadership-com/image/upload/v1412363934/vzyynw3ct4kwgoz2x2l8.pdf) to get you started on a smart marketing campaign of your own. Stay tuned! http://www.entreleadership.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Charismatic, passionate, as integrity, humble, servant, faithful, inspiring, persevering,
0:06.8	positive, flexible, driven.
0:09.9	This is who we are that call ourselves leaders.
0:13.0	Helping business leaders grow themselves, their team, and their profits.
0:18.4	This is the Untrained Leadership Podcast.
0:21.5	Now here is your host, Ken Goldman.
0:24.9	Coming to you from the Music City, this is the podcast of leaders, by-leaders, and
0:29.8	four leaders.
0:30.8	I am Ken Coleman.
0:31.8	We'd love for you to connect with us on Twitter, at Untrained Leadership, and at Ken Coleman.
0:37.1	You can also email us podcastatontrailleadership.com.
0:41.0	We have a fantastic podcast coming up for you today.
0:44.2	Our feature conversation is with Jay Bear, the best-selling author of Utility, why smart
0:49.3	marketing is about help, not hype.
0:53.2	And to tease, we're going to give away 50 copies of Jay's best-selling book Utility
0:58.0	after the conversation.
0:59.0	So you want to stay tuned for that.
1:00.8	That's right, I did not stun her.
1:02.4	We've upped our game from five free books to 50 free books, thanks to Jay and his publisher
1:08.8	Stay Tuned for that.
1:10.7	And we're going to go from the big shot best-selling author, and we're going to take you in the
1:15.6	main street as we talk with the owners of the Purple Guys, Jill and John Schram.
	...

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