#803 I Can’t Stick With It. Should I?
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 17 April 2025
⏱️ 17 minutes
🧾️ Download transcript
Summary
What if your struggle to follow through isn’t a discipline problem — but a signal? This week, Dan unpacks why many entrepreneurs bounce between ideas early on, and how that phase might be necessary, not broken. He shares a simple framework for telling the difference between just another project… and a business worth going all-in on.
CHAPTERS
(00:00:13) Intro + Listener Question
(00:02:03) Why $150/Month Is a Great Start
(00:02:58) The 100 Ideas Phase
(00:03:48) Recognizing Early Market Signals
(00:04:51) Execution Only Matters After Momentum
(00:07:18) The Classic Founder Venn Diagram
(00:07:59) Pitfalls of Passion Projects
(00:11:54) High Ticket vs. Consumer Products
(00:13:54) Designing Your First Offer
(00:15:04) Why Market Feedback Solves the Focus Problem
(00:16:17) Final Advice: Stay Playful and Keep Experimenting
CONNECT
Dan “at” tropicalmba dot com
Ian “at” tropicalmba dot com
LINKS
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Subscribe to the newsletter
Follow us on Instagram
MORE EPISODES
The Roadmap for Turning a Skill Into a $1M Business
The Unexpected Downsides of Selling Your Business
The Anti-Agency Agency + High ROI Customer Service Strategies
Transcript
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| 0:00.0 | All right, everybody, welcome back to the podcast. |
| 0:15.2 | On today's episode, I want to dig into the mailbag. |
| 0:18.0 | I love it when email questions come in. |
| 0:19.9 | Here's a good one. |
| 0:21.4 | James asked how to replace your income with the business in the one to two year time frame. |
| 0:26.8 | So James owns a subscription tea company. It's a great looking website. He has a nine to five job, |
| 0:34.1 | but it's a consumer tea subscription business profitable. He writes, I have many ideas |
| 0:40.9 | for creating experiences that allow people to experience time together in different ways, |
| 0:46.1 | but my concern is that I lack follow through. At this particular consumer tea brand, |
| 0:51.4 | we're doing $150 a month in sales. So we got that first dollar online, |
| 0:56.5 | but still obviously not enough to quit a job. For everybody listening to this show that runs a |
| 1:01.5 | business, we've all been at $150 of income a month from our business. So the first thing is, |
| 1:08.5 | James, you have taken the most important step. You're already ahead of 90% |
| 1:13.2 | of people who dream of making some money online. You've done it. Okay, so now we've got to figure |
| 1:18.7 | out what the next step is. So James writes, I have enjoyed listening to TMBA. Appreciate your |
| 1:23.5 | email. Subscribe to the email list. Appreciate that. I am a big consumer of business focused material. |
| 1:30.3 | I wanted to take you up on your invite to share what I'm working through. I've started several |
| 1:35.0 | side businesses over the years, but honestly, finishing has always been the harder part. |
| 1:39.6 | I get excited, I make progress, then I lose theme or shift focus before anything fully takes shape. |
| 1:46.3 | Lately, I've been thinking about how to break that cycle, but even working on just one idea |
| 1:51.7 | for a time is proving challenging. Curious if you've come across any habits, mental models, |
| 1:58.1 | or frameworks that have helped founders get better at follow-through. |
... |
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