80: The Whistleblower

Darknet Diaries

Jack Rhysider

True Crime, Technology

4.9 • 8.6K Ratings

🗓️ 8 December 2020

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode we hear a story from a social engineer who’s job it is to get people to do things they don’t want to do. Why? For profit. Sponsors Support for this episode comes from SentinelOne which can protect and assistwith ransomeware attacks. On top of that, SentinelOne offers threat hunting, visibility, and remote administration tools to manage and protect any IoT devices connected to your network. Go to SentinelOne.com/DarknetDiaries for your free demo. Your cybersecurity future starts today with SentinelOne. Support for this show comes from Thinkst Canary. Their canaries attract malicious actors in your network and then send you an alert if someone tries to access them. Great early warning system for knowing when someone is snooping around where they shouldn’t be. Check them out at https://canary.tools. Support for this show comes from Blinkist. They offer thousands of condensed non-fiction books, so you can get through books in about 15 minutes. Check out Blinkist.com/DARKNET to start your 7 day free trial and get 25% off when you sign up. View all active sponsors. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	How persuadable are you?
0:03.4	I think most of us think we make complete and logical decisions ourselves and weigh all
0:07.7	the consequences and we're not influenced by marketing campaigns.
0:12.0	But I think overwhelmingly we're more persuadable than we think.
0:16.4	There's this mint study I find fascinating.
0:18.9	Some psychologists did this research in restaurants.
0:21.8	They found that if the server gave the customer a mint along with the bill, the amount of tips
0:27.0	went up by 3%.
0:28.5	Why?
0:29.5	Well, it's because the server gave them a small gift.
0:33.5	And as a human, when someone gives us something, even a small as a mint, we want to give something
0:38.6	back.
0:39.6	But check this out.
0:40.6	When the server gave two minutes with the bill, the tips went up by 14%.
0:45.5	But there's more.
0:46.5	If the server gave one minute with the bill and then walked away, but then stopped and came
0:50.2	back and said, you're nice diners here.
0:52.5	Take an extra mint.
0:53.7	This resulted in tips increasing by 23%.
0:57.4	Incredible.
0:58.4	Such a small gift given at just the right time with the right message has quite an effect
1:03.1	on us.
	...

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