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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#80 Patient Experience and the Importance of Training with Jennifer Thompson, Insight Marketing

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 14 July 2020

⏱️ 24 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about the importance of customer and patient experience, and how training can play a big part in teaching empathy and understanding to improve it. To help me discuss this topic, I’d like to welcome Jennifer Thompson, President of Insight Marketing.

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Transcript

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0:00.0

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0:11.0

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0:28.5

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0:29.7

Hi this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss customer experience, employee experience, and transformation in an agile age.

0:41.0

The Agile World Podcast is brought to you by Tech Systems, an industry leader in

0:46.1

full-stack technology services, talent services, and real-world application.

0:52.0

For more information, go to tech systems.com.

0:55.1

To read more about the topics discussed on this show, you can go to my website at the

0:58.7

agile.world and read my latest articles or get a copy of my latest book,

1:03.0

The Center of Experience, a blueprint for creating an

1:06.2

experience-led organization, now available on Amazon and other retailers.

1:11.0

My name is Greg Kielstrom, and I'm the host of the Agile World Podcast. Today we're

1:15.1

going to talk about the importance of customer and patient experience and how

1:18.8

training can play a big part in teaching empathy and understanding to improve it.

1:23.0

To help me discuss this topic, I'd like to welcome Jennifer Thompson.

1:27.0

First, why don't you tell me a little bit about your background and what you do at Insight

1:30.0

and what types of organizations you typically work with.

1:33.6

Yeah, thanks for having me, Greg.

1:35.6

So I own a company called Insight Marketing Group and I kind of stumbled upon

1:41.5

being a business owner after working for a Fortune 100 company and running their

1:48.6

marketing programs. I decided one day I would run for office and I lost and when I lost I went into building my own business and eventually found a niche in health care.

...

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