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Join me as we take a deep dive into wording.

My name is Matt Abrahams, and I teach strategic communication at Stanford Graduate School of Business. Welcome to Think Fast, Talk Smart, the podcast. Today I am really excited to speak with Jonah Berger.

Jonah is no stranger to Stanford in the GSP.

He was an undergrad here and then went on to the GSP to earn his PhD.

He studied with one of our previous guests, Chip Heath.

Jonah is now a professor at Wharton, a consultant, speaker, and author of several incredibly

educational and fun books, including Contagious Why Things Catch On, The Catalyst, How to Change

Anyone's Mind, and Invisible Influence, the Hidden Forces That Shaped Behavior.

I look forward to discussing Jonah's research, his writings, and his new book, Magic Words.

Welcome, Jonah, and thanks for being here.

Thanks so much for having me.

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