80. Behind the Scenes of a Successful Kickstarter with Kelsey of Dorai Home

The Product Boss with Jacqueline Snyder

Jacqueline Snyder

Business, Marketing, Entrepreneurship

4.8 • 961 Ratings

🗓️ 28 March 2019

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ep. 80: We are thrilled to have one of our beloved Masterminders, Kelsey O'Callaghan, Co-Founder and CEO of Dorai Home, the “World’s Driest Bath Mat”. Kelsey shares how she launched a female focused product on Kickstarter and raised $69,388 with almost 800 backers! The tips and tricks she shares in this episode are eye-opening and inspirational. Kickstarter backers allowed for Dorai Home to produce their first round of production and get over 800 bath mats shipped to their new customers. But wait! Before you jump online and start to plan out your campaign, make sure you listen to this week’s episode so that you know what makes for a successful campaign and what doesn’t.

Connect with Kelsey:

Dorai Home Website

Dorai Home Instagram

"How to launch a female focused product on Kickstarter: the 10-step guide to win over women with your crowdfunding campaign" on the Dorai Home blog

This episode was brought to you by the Product Powerhouse Summit we are so excited to be a part of. It's a 3-day virtual event with 26 speakers designed to help you build, grow and scale your product business - there will so many experts and product rockstars sharing their amazing journeys and best content. It's coming up in April 2019 and it's free. Sign up today. We'll see you in there!

We'd love to connect with you on Instagram! Follow us @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

Transcript

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0:00.0	Welcome to the Product Boss Podcast, where we help product-based businesses grow their
0:09.2	sales and improve their strategies.
0:12.0	Hey everyone, I want to introduce you to my co-host and Viz Bestie,
0:18.0	Mina Kula CITA, an Amazon guru that has built a multisix-figure product-based business.
0:24.0	In introducing the other half of the product boss, Jacqueline Snyder,
0:28.0	she has helped launch and grow over 500 fashion apparel and accessory brands even one of her own.
0:36.0	And together we share our inventory of secret weapons that will help you dig deep and do the work intakes.
0:44.0	Are you ready? Let's build together.
0:49.0	Hey everyone and welcome to another episode of the Product Boss Podcast.
0:54.0	I'm your host, Jacqueline Snyder, with my brilliant co-host,
0:57.8	Mina Kumlo Sitep.
0:59.2	Hey Mina!
1:00.2	Hey Jacqueline.
1:01.6	So we are excited to have a really special guest with us today. We have Kelsey O Callahan of D'Arry home. Welcome Kelsey.
1:09.3	Thanks guys, excited to be here. So Kelsey is actually in one of our masterminds and we
1:15.2	asked her to be on the show because she created her product which one is just
1:19.8	incredible and two she did it by getting funding on
1:23.2	Kickstarter and so she had a really as far as I'm concerned I thought quite a
1:27.3	successful Kickstarter and I get so many questions from clients about how they should do it should they do it do
1:34.2	this crowdfunding and you had you were funded and you were able to move it into your
1:39.0	business and I just really wanted to kind of get behind the scenes and talk
1:42.4	about Kickstarter and all that goes into it. really wanted to kind of get behind the scenes and talk about
	...

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