8 Ways to Dominate Your Niche

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 31 December 2021

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

You can be great but if no one knows you then you don’t exist. We are in a world where everyone is fighting for attention and that attention is currency. Listen in to this episode to hear 8 ways you can dominate your niche and learn how to apply them to your industry. KEY TAKEAWAYS Omnipresence – You used to be able to master just one platform. This is not the case anymore. You need to be on more than one platform in a meaningful way. Opinions – To grow a great brand you need to have an opinion and be honest about what you believe in Doing Hard Things - Not many people do unusual and hard things, this is how you can differenciate yourself and gain attention. Leveraging Viral Platforms - Be prepared to move where the virality is and tailor your content. Collaborations and Interviews Being relentless – Be persistent and continue to put yourself out there. Being prepared to look stupid and testing – You have to try platforms and different types of content and be prepared to fail and make mistakes. Analytics Being so good they can’t ignore you BEST MOMENTS “You can still maintain credibility in your niche, create incredible content and gain attention to be the best in your niche or in your space” “Omnipresence isn’t just about reaching more people, it’s about trust” “Don’t have an opinion on everything for the sake of it” “You can be great but if no one knows you, you don’t exist” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0	If you want to get virality and attention, then you need to be polarised.
0:08.4	Eight ways to get attention and dominate your niche, your industry, your space.
0:13.6	We are in a world where everyone is fighting for attention.
0:19.0	Where everyone is on social media.
0:21.8	We're all getting thrown at us a million times a day.
0:26.5	Where people are scrolling down or up or left or right in a millisecond if you can't capture
0:32.0	their attention. And so it's more competitive a landscape than ever. However, there's more
0:39.5	opportunity than ever. And some of the big influencers say that attention is currency.
0:47.2	And I really agree with that. I think if you don't have attention, you don't have anything.
0:52.2	And I would argue that someone could have a mediocre product or service,
0:57.6	but get really good attention. Everyone knows them.
1:02.0	And I would argue they are better than someone who's got the best product or service in the world,
1:06.2	but they gain no attention and no one knows them. If you are not seeing, you don't exist.
1:12.2	So you need to play the game. And for some of you, that's good news. And for some of you,
1:16.9	that's not so good news. But I'm going to share with you probably 9 or 10. I know the title says
1:22.7	8, but I've got a couple of bonuses as always. Probably 9 or 10 ways to get more attention.
1:29.9	Now it doesn't have to be gimmicky. You don't have to do dances with vacuum packed leggings going
1:37.3	up your butt crack. You don't have to do trick shots. And you know, silly dances to go viral,
1:45.2	not knocking any of that kind of content. If I had those assets, I'd be doing that kind of content,
1:50.3	but I don't. But you can still maintain credibility within your niche. And you can have your own
1:58.3	content and gain way more attention to be the best in your niche or your space. So I'm going to
2:05.3	cover omnipresence, having an opinion, doing hard things, leveraging viral platforms, collaborations
	...

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