Carousels are one of the best ways to grow on Instagram.

And in fact, in 2025, they have a higher average engagement rate than Reels or single images.

And while Instagram Reels might average a slightly higher reach, Carousel Post can be a really powerful tool for reaching your existing followers,

or for reaching new followers who are more interested in carousals than they are in reels.

I believe that a healthy, well-rounded Instagram strategy that is setting you up for success

is not just all about reels, but it also includes carousels.

And so today I'm going to share with you eight new styles of carousels that are effective,

reaching more people and helping you grow your followers

and customers. As a business owner on Instagram, it's important to be consistent in your

effort, but adaptable in your strategies. And since 2022, carousels have been on the rise.

Instagram admitted that they went too far in pushing reels out to too many people and

oversaturating the platform with reels, and since then, they have been giving more reach and views to carousels.

But since that announcement was officially made, the number of people posting carousels hasn't risen at the same rate. Basically,

what I'm saying is the supply demand difference is in your favor when it comes to carousels.

When we talk about reels, the supply demand is flipped. There's so much supply, with so many

reels being posted, the demand just can't keep up. And that's why year over year, Reels

continue to go down.

But like I said, carousels is the opposite.

Carousels are being pushed out to more people maybe than ever before,

but there's not more people posting and creating carousels than ever before.

But here's the problem.

If you're still creating and posting carousels today, like you were in 2022 or 2023 or even

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