when you're able to build a brand, people will do things for you. Like, people will actually, like,

spend their hard-earned time to be with you. So having these meetups, having these in-person

workshops, having these people are doing, you know, the fun wellness events or run clubs,

when you have that community, now you're almost like hedging against how the internet is going to go towards AI.

And I think talking about building a brand, if you can show up online and offline, it'll make you a stronger brand as a whole in general.

Welcome to the Rich Strummers Report where we talk real estate, business, and wealth building, all while keeping it real.

No fluff, no BS.

I hope that you enjoy the show.

All right, guys, welcome to another episode of The Report.

Today, I got a repeat guest.

I got someone who's local, a good friend of mine in our community here in San Diego doing big things, helping hundreds of people scale their personal brands, social media content, using AI, all that good stuff. I got Brandon 14o back for the second time. What's up, Brandon?

What's up, Rich? How you doing? Oh, man, doing amazing. We're in the middle of summer right now, and I am so excited. It's my favorite time of year. Sun goes down late. Weather is warm.

People everywhere. Good energy. And it's just a great time of the year, man. I'm excited. How about you, bro? Best time in San Diego. I think this is the reason why San Diego is the best like place on earth in my opinion it is it is they call it america's finest city for a reason my man

that's right um anyways hey I'm so excited for today's episode. We're going to drop so much value in so much game. Eight hacks to level up your personal brand in 2025. Let's jump into it. Starting with number one, clip farming. Brandon, what the heck is clip farming, man?

Oh my God. If you don't know what clip farming is, you're literally missing out in today's

biggest opportunity to leverage your content. So basically, traditionally, on these kind of

podcasts, on these long forms, whether it's a YouTube, it's a live stream, or if it's a podcast,

you have this one giant piece of long-form videos. And traditionally,

you would have your own team edit the video. But now there's other, a lot of creators like

David Gagins, T.O. Vaughn, Joe Rogan, Andrew Tay, all of these guys are they're all

leveraging something called cliff farming, which basically means is it's a bounty model on how you can get more viral.

So here's, let me explain how it works.

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