#8 - Five Years Later: My Amazon FBA Lessons, Mistakes, and Advice

Selling on Amazon with Andy Isom

Andy Isom

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 31 January 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This is it! The final episode in my Selling on Amazon 5 Years Later mini-series, where I bring everything together.

Since recording my original 8-episode mini-series in 2020, I’ve launched over 90 products, worked with hundreds of sellers, and learned some game-changing lessons about what actually works on Amazon in 2025.

In this episode, I’m sharing my biggest takeaways, the mistakes I made, and the most important things I would do differently if I were starting today.

Key Topics Covered:

Why product selection is still the biggest factor in success
The power of customization and how to find pre-made factory designs
How to avoid launching into monopolized product categories
What actually makes an Amazon listing convert in 2025
The real impact of reviews and how to manage them properly
Why customer service and branding separate the winners from the rest

If you’re still on the fence about starting, just remember: the risk of taking action is always better than the regret of never trying.

Thank you for being part of this series, and I can’t wait to see what you build.

All My Resources: https://www.andyisom.com

Transcript

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0:00.0	This is it. This is the final episode in our selling on Amazon five years later, eight episode
0:05.1	miniseries remake. And today I'm bringing it all together. We've covered product research,
0:10.9	inventory, scaling, and more, everything you need to start selling on Amazon. Today I'm sharing
0:15.3	the biggest lessons I've learned, the mistakes I made, and answering the questions I get asked
0:19.6	the most. When I recorded my original
0:21.6	eight episode miniseries in February of 2020, we had only been selling on Amazon for about
0:26.4	seven months. We were still relatively fresh in the game. Since then, we've launched over 90
0:31.6	products. I've had the pleasure of working with hundreds of incredible people who have started
0:35.7	this journey and reached incredible heights along
0:37.7	the way. So if you're thinking about Amazon FBA but need a final push, this is the episode
0:42.7	for you. Let's dive in. Why some products are just easier to sell than others. When I was getting
0:49.5	started, I didn't realize just how much product choice impact success on Amazon.
0:57.6	Now, I know in my previous episode, I say it's not about the perfect product.
0:58.8	It's more about execution.
1:02.5	But in hindsight, we had a lot going for us with Remi and Rue.
1:03.7	Less competition.
1:08.1	It was 2019, pre-COVID, right before dog sales in the U.S. almost doubled.
1:08.9	Luck?
1:11.4	For sure, there was some of that.
1:15.5	But preparation and action is required for luck to pay off.
1:16.8	And we had both.
1:21.4	Some products sell easily because they're simple, affordable, and have consistent demand. Others struggle because they're too niche, too competitive, or don't match what Amazon
	...

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