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Real Estate Rockstars Podcast

795: Win Expireds Without Making Cold Calls: Tracy Cousineau’s Proven Method

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6864 Ratings

🗓️ 17 June 2019

⏱️ 37 minutes

🧾️ Download transcript

Summary

Many successful real estate agents have built their business on expired listings, and most have done it the same way: cold calling. But is cold calling expireds really the best way to win their business? Tracy Cousineau doesn’t think so. Instead of annoying prospects with unsolicited calls like 99 percent of agents, Tracy does something entirely different, and it works! In the last 18 months, her team has sold over 200 expired listings. To find out how, listen to today’s Real Estate Rockstars. Get Instant Access to Hundreds of Free Real Estate Tools Visit hibandigital.com/toolbox Claim Real Estate Discounts, Free Trials, and More Visit hibandigital.com/resources Sponsors Rebus University - Get Over $10,000 in Real Estate Training for as Little as $97 Visit futureofrealestatetraining.com PadHawk - Find Your Market's Best Leads for FREE with a 7-Day Trial Visit padhawk.com Roddy's FLS - Discover Unbeatable Real Estate Deals with a FREE Foreclosure List Visit 4closure.info

Transcript

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0:17.1

So the big question is this, how do most agents who don't have access to the secrets that the top agents hoard to themselves grow and prosper in today's real estate environment? That is the question and this podcast will give you the answers.

0:23.0

I'm Pat Hyven and welcome to real estate rock stars. All right, Rock Star Nation, we got a great guess. I got Tracy Kuzinow from XP Atlanta tell you the real name of it in a minute I got

0:48.9

she is rocking things in Atlanta Georgia and she is got some great stuff to share today so I'm excited

0:54.9

let's jump right into the call.

0:56.9

Tracy Kuzano welcome to real estate rock stars.

1:01.1

Awesome, thanks for having me.

1:03.0

Hey Tracy, why don't you tell everybody a little bit about yourself so they get to know you better?

1:08.0

Well, I've been licensed now for 20 years and I would say I've been through several sellers markets, buyers markets and through that

1:17.2

goodness awful recession so I've got some experience under my belt.

1:22.2

Yeah no kidding. So let's get it some nitty gritty. So how many

1:25.9

houses did you sell last year? 455. Sweet and what was your ECI on that Tracy your ego commission income over the total

1:36.2

Commissions added altogether? 4.4.4 mil and what is your profit on that what's your net profit? I would say and I should have looked this up so blit on me. I would say that our return is around you know 35% okay so that's real nice so you know so

1:58.6

you're you're you're pulling out at a million and a half for yourself, which is great.

2:03.0

You know, I mean, everybody would love to, first of all, break a million dollars in profit

2:06.9

and then go another half million over that.

2:09.2

That's pretty sweet.

2:10.2

So, okay, so let's talk about your business, right?

2:13.6

Like, what percentage of that is buyers versus sellers?

2:18.8

Last year, we ended with 292 sellers and a hundred and what are we 63 buyers.

2:27.6

Man I love that I love those stats I mean those are you know you're almost twice as many listings as you are,

2:34.7

buyer. So tell me, you know, tell me first of all, like where your business is coming from. Let's just focus on the sellers because we all know buyers are

2:44.4

byproduct of listings and so you know I'm sure a lot of those buyers just came from

...

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