79: Launching Successfully To A Small Audience: How Michelle Made $16K In 2 Weeks
She Means Business Show
Carrie Green
4.9 • 628 Ratings
🗓️ 28 April 2020
⏱️ 44 minutes
🧾️ Download transcript
Summary
One of the biggest misconceptions about having a successful launch is that you need a huge audience of thousands of email subscribers and social media followers.
But this couldn’t be further from the truth!
Making 5 or even 6 figures in your next launch depends a lot more on the quality and engagement of your audience than it does on the number of followers you have.
My amazing friend Michelle is proof of this, having scaled her business to six figures over the past few years with a small audience and no paid ads.
Her story shows what’s possible for all of us when we just find the courage to stop hiding and put ourselves out there, even when we only have a small audience.
In this episode, Michelle Rohr, who is the founder of the Secret Owl Society, shares behind the scenes of her most recent launch.
Along with her business partner Aimee, Michelle recently launched her newest product to an email list of just 3,800 subscribers and an Instagram following of 2,000 followers.
Selling a simple $50 digital template kit with a $7 order bump, they generated $16,000 in revenue within a few weeks and the orders just keep coming in!
If you’d like to find out more about Michelle and the Secret Owl Society, check out these links that Michelle mentioned throughout the podcast:
Transcript
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| 0:00.0 | Hello, it's Carrie here and welcome to the She Means Business podcast. |
| 0:08.0 | This is where I talk all about how you can turn your ideas into reality and build a wildly |
| 0:12.7 | successful business. |
| 0:14.1 | If you haven't already read my book, She Means Business, then definitely check it out. |
| 0:17.5 | I have so many amazing bonuses that go along with it. |
| 0:20.7 | You can find it on |
| 0:21.5 | Amazon and Audible. For now, get ready to be inspired. I really hope that you love this episode. |
| 0:30.6 | Hello, it's Carrie here and I am so excited for this episode because I am joined by my amazing friend, Michelle Raw. She is the founder of the |
| 0:40.8 | Secret Owl Society. She's also part of Team FIA and I just love Michelle. She's amazing. Michelle, |
| 0:46.7 | thank you so much for being here. Thank you for having me. I'm glad we are doing this before |
| 0:52.7 | my stomach pops. I'm eight months are doing this before my stomach pops. |
| 0:58.6 | I'm eight months pregnant and getting stuff done. |
| 1:01.0 | It's so exciting. |
| 1:03.2 | So Michelle and I were pregnant first time round. |
| 1:04.1 | I think you were due. |
| 1:07.5 | Well, you were technically due a week before me, but then Casey showed up bloody late. |
| 1:12.5 | And now I'm a trimester after you. |
| 1:14.4 | For me, yeah, before me. Before you. |
| 1:15.1 | Yeah. |
| 1:16.5 | So yeah, it's been interesting. |
| 1:17.9 | We were literally just talking about our first labor experiences just before this call. |
| 1:22.9 | Well, just before we get record. |
... |
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