#79: Dan Heath—How to Create Powerful Moments for the People You Serve

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 15 January 2018

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever felt like something is missing from your customers’ experience? Or that you and your team are just “going through the motions?”

Sure, you’re delivering a great product, but it’s just a business transaction. Worse, you and your team have lost the excitement you used to have about serving your customers.

That’s why I’m thrilled to sit down with Dan Heath on the Building a StoryBrand podcast. As the co-author of The Power of Moments, he’s going to show you what’s missing in your customer and team interactions. You’re going to learn 4 ways to create powerful moments they’ll always remember.

As a leader, you don’t need a ton of money or resources to create defining moments for the people you serve. You just need a desire and a little imagination to make your time with them unforgettable.

After reading this blog post or listening to this podcast, you’ll no longer be just delivering a product. Instead, you’ll be creating memories that will last forever.

http://buildingastorybrand.com/79

Transcript

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0:00.0	Welcome to the Building a Story Brand podcast where we believe if you confuse
0:12.1	you'll lose noise is the enemy and
0:14.3	creating a clear message is the best way to grow your business I'm your host
0:18.1	Donald Miller I'm joined by my co-host jay jay peterson hi j jay jay jay jay
0:21.6	peterson hi jay jay jay jay today we're gonna to talk to Dan Heath of Chip and Dan Heath fame.
0:25.2	They've sold a billion books. Yes. And they're brilliant. Their new book is about creating
0:29.7	great moments. Moments that customers would remember he's very convincing in the fact that what you remember is not life
0:38.0	What you remember is not your interaction with a stop negative moments, we forget to create high point moments.
0:53.6	Yeah.
0:54.6	And when I talked to him, I realized it's true.
0:55.9	Yeah.
0:56.9	You really look back and you remember kind of high moments.
1:01.3	Yeah.
1:02.3	You know, when I was growing up up we did not have very much money.
1:05.3	You would be both. I remember my mom one time when we went to the grocery store going
1:09.6	it feels so good to be able to buy paper towels.
1:12.7	Like it was just like we'd come to the point
1:14.3	where it's like we can afford paper towels now.
1:16.2	But even in that.
1:17.2	Because normally you would run through the streets.
1:18.6	It's like go outside guys.
1:20.3	You have to dry outside.
	...

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