788: Repurpose Your Content and Maximize Results in Under an Hour a Week

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 3 July 2024

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The strategy I’m about to teach you today gives your content a waaaay longer shelf life, making sure your hard work gets seen, consumed, and SOLD. Gone are the days when you spent hours working on a lengthy blog post, podcast episode, or YouTube video and hit ‘post’ without a plan to promote it… I’m going to share with you my best tips to get more eyes on your content in less time than it takes to binge-watch your favorite TV show! Join my FREE training, 20x Your Traffic in 1 Hour a Week with Pinterest, at http://www.teachmetopin.com to learn how Pinterest can work for YOUR business! Pinterest’s content lives more than 120 times longer than ANY social media platform. While the most traction happens in the 6-12 month window (referred to as a social media post’s ‘half-life’), well-performing pins can bring tons of traffic even years afterwards. To this day, I literally get thousands of impressions a month on pins that are 3+ years old! If that doesn’t revolutionize the way you think about your content, I don’t know what will. Are you ready to transform your content strategy while reclaiming your precious time? Click play NOW! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/repurpose Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at airbnb.com/host! Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal. Use code GOALDIGGER for 15% off your first Lume purchase at https://www.lumedeodorant.com! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	It's a lot easier to market a piece of content than to actually create it, which means this is good news.
0:07.8	We likely can be creating less content and thinking just a little bit more strategically about the promotion of that content and get way better results.
0:17.0	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers and helping you to navigate both the messy and the magical seasons of this thing called life.
0:27.0	I'm a small town mama who took a $300 camera, grew a successful photobiz, and now I work from home and run a seven-figure
0:33.7	online business. I teach you the tried and true secrets to building a career you
0:38.0	adore. Shai away from the real talk? No way. Money, hardship, growth, loss, and marketing are all topics we discuss here. Think of this as your one-stop-shop for happy hour with a gal-pal mixed with business school. Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn.
0:54.7	This is the Gold Digger Podcast.
0:57.5	Are you feeling a little overwhelmed?
0:59.6	If you are, I totally get it.
1:02.0	When you think about it as entrepreneurs and bloggers and
1:04.4	content creators, our to-do lists are never ending. It's this constant
1:09.2	juggle between creating new content, engaging with our audience, and oh yeah, actually running our businesses?
1:15.5	That's why today's topic is one of my absolute favorites.
1:18.2	How to easily repurpose your content to maximize your results in under an hour a week.
1:23.0	Now, the strategy I'm about to teach you today gives your content a way longer shelf life,
1:28.0	making sure that your hard work actually gets seen and consumed and enjoyed.
1:33.0	Gone are the days where you spend tons of hours
1:36.0	working on a lengthy blog post,
1:38.0	a podcast episode, a YouTube video,
1:40.0	and Instagram reel, only to hit post without a plan to actually promote it. I'm going to share
1:45.3	with you my best tips to get more eyes on your content in way less time than it takes to
1:50.3	binge watch your favorite TV show. Together we're going to unlock the power of
	...

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