#786 Jay Clouse - Mastering Top-of-Funnel Growth in 2025
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 19 December 2024
⏱️ 51 minutes
🧾️ Download transcript
Summary
Dan welcomes back Jay Clouse, founder of Creator Science, for his third appearance on the podcast. Jay has grown Creator Science into a thriving media company, including a YouTube channel with over 100,000 subscribers. In this episode, they discuss recurring vs. one-time products, effective marketing funnels, channel viability, and the difference between discovery and nurture content. Jay’s transparent approach to building his business is truly inspiring. Catch the second part of this conversation on the Creator Science podcast.
Links:
Part 2 of our convo on the Creator Science podcast
Connect with other entrepreneurs
Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Steph Smith, Taylor Pearson, Matt Gartland, Ayman Al-Abdullah, Brian Balfour, Mike Michalowicz, Greg Crabtree, Jordan Gal
Additional episodes you might enjoy:
https://tropicalmba.com/episodes/million-from-linkedin
Transcript
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| 0:00.0 | The person who loves to run will go further than the person who loves the destination. |
| 0:04.4 | In this line of work, the reward for doing a good job is the opportunity to do a better job. |
| 0:10.4 | The reward for meeting expectations is higher expectations. |
| 0:14.5 | So you really have to choose the thing that you have an inherent interest for doing and getting better at or you're dead |
| 0:23.7 | before you start. |
| 0:43.2 | Happy Thursday morning, everybody. Welcome back to the podcast. If you're anything like me, this time of year, |
| 0:49.8 | we're starting to pull out the old sketchbook, the whiteboard, and think about what's going to happen in 2025. |
| 0:56.7 | Well, today's guest inspired me to make a better plan, and I hope today's episode will do the same for you. |
| 1:03.3 | I love watching the way he pursues plans with clarity and describes them back to his audience. |
| 1:10.5 | For his third appearance on the TMBA podcast, we welcome back Jay Klaus, the founder of Creator Science. |
| 1:13.5 | Through his newsletter, his podcast, his membership, membership his youtube channel which now has over 100 000 subscribers creator science helps you become a better creator |
| 1:19.3 | solve that number one problem that we have where are we getting more customers from for a lot of |
| 1:24.8 | it's going to be through content marketing through creating we're |
| 1:27.9 | going to talk about a lot of that today i've actually bought jays products he first came on the show in |
| 1:35.1 | 2018 to ask a question and it's been awesome to watch him grow creator science i've been |
| 1:40.6 | watching it i've been inspired by it and we're going to talk about it here the show. We're going to talk about recurring products versus one-time products, |
| 1:47.4 | how to grow your marketing funnel in 2025. We're going to break down some different channels |
| 1:52.0 | and what their viability is next year. We're going to talk about the difference in your marketing |
| 1:55.9 | between content that's designed to help your brand be discovered versus nurturing content, something |
| 2:01.2 | I actually haven't really been clear on. And so we're going to dig into all that and what can |
| 2:05.5 | work, especially for your top of funnel in 2025. I'm always inspired by Jay because he works in |
| 2:12.4 | public. He shows us what he's doing. He shares his lessons along the way, and that's why he's on the show today. |
... |
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