#78: Why We Decided To Launch A Conference

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5 • 610 Ratings

🗓️ 5 July 2017

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- In January DC and DG were on a flight to New York and DC said "it's time to launch our first conference" -- and DC set a goal of 1,000 attendees in the first year. Here's the whole story behind why we decided to launch a conference (and what it has to do with marketing strategy today). Here’s how you can support Seeking Wisdom if you’re a fan of the podcast: 1. Get your tickets to Hypergrowth using the promo code SEEKINGWISDOM at hypergrowth.drift.com 2. Subscribe on your favorite podcast app. 3. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only.

Transcript

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0:00.0	All right, we're back at it.
0:22.3	We're back at it.
0:24.3	I have good notes for this one.
0:25.7	I'm excited because DG is getting crushed by this little two-pound baby.
0:30.3	Crushed.
0:30.9	Just demolished.
0:32.7	We were actually having this conversation the other night.
0:34.7	It's like, how could something so little this take over
0:37.8	life everything we went home we went home yesterday and we brought like 15 bags and like we're i
0:45.3	always used to like that laugh at those people getting on the plane or getting on the ferry you know you got a
0:50.4	stroller you got this thing i'm like i 17 bags. None of this is for me.
0:54.9	This baby is this big.
0:56.2	I don't know what to do.
0:57.0	Yeah.
0:57.5	All right.
0:57.8	It doesn't end, man. So here's what we're going to talk about, we're going to talk about some business. And actually, this is something I've wanted to interview you about for a little bit. And we haven't done it as a podcast. So we're going to talk about why we decided to launch a conference.
0:56.7	Interesting. So we're going to talk about why we decided to launch a conference.
1:12.6	Hmm.
1:13.6	Interesting.
1:14.6	Why do a conference, right?
1:16.6	And there's so many things to unpack in there today.
1:19.6	All right, so, so like this whole thing goes back to, I remember it, we were sitting on a plane, we were going to the New York Times.
	...

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