78. Tyra Banks: Personal brand power

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 19 April 2022

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

To succeed in the modern business environment, you need to strut your stuff: to cultivate a personal brand that supports career growth. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that has enabled her to make multiple pivots, building fame, wealth, and meaningful impact on the issues that matter most to her. Startups can come and go, and so can employers. In our very uncertain landscape, the thing that remains constant is YOU: how you solve problems, how you learn from mistakes, how you build networks and relationships. And what you stand for. At its core a personal brand is a promise to a solution – and everyone, from your customers to your investors to your extended network, will want a clear and compelling picture of who you are and what you bring to the table. Cameo appearance: Andy Cunningham (Cunningham Collective).

Read a transcript of this interview at: https://mastersofscale.com/tyra-banks/

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Transcript

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0:00.0	High listeners, it's Reed.
0:02.1	In just a moment, we'll hear from entrepreneur and model Tyra Banks on the power of personal
0:06.8	branding, which is something every entrepreneur should be thinking about.
0:10.5	But first, I want to share with you that Tyra will be joining us on stage at the Masters
0:15.0	of Scale Summit in San Francisco this fall, and she'll be in great company.
0:19.1	Alongside Airbnb's Brian Cheskey, Microsoft, Satya Nadella, Thrive Global's Ariana
0:24.0	Huffington, Stripes Patrick Collison, Netflix's Ted Serandos, and more.
0:29.0	So if you'd like to hear more from Tyra and the other iconic entrepreneurs at the Masters
0:32.9	of Scale Summit, apply to a tendon person or purchase a livestream package at masterscale.com
0:38.6	slash summit.
0:40.3	Now onto the show.
0:43.3	I was modeling at the time and had an agent that was representing me as an actress.
0:57.0	And I don't like to say an actress, a person that acted sometimes.
1:02.8	I would pitch him ideas for TV shows.
1:10.4	That is the unmistakable voice of Tyra Banks, and she's bringing us into a world that's
1:15.0	well outside my area of expertise.
1:17.8	But listen closely.
1:19.5	As Tyra Pitch's television shows, you'll recognize a beat from the classic entrepreneur's
1:24.0	journey.
1:25.0	I was making tea in my home, looking out the window.
1:32.8	And this idea came to me.
1:35.4	I was like, wow, that show American Idol, that new American Idol girl, and that girl,
	...

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