78: Serve Instead Of Sell: A Publicity Boost Tactic with Josh Elledge

Your First Thousand Clients with Mitch Russo

Mitch Russo

Business, Management, Careers, Entrepreneurship

5.0 • 104 Ratings

🗓️ 9 March 2018

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you start in PR? This question eats up any entrepreneur if they don’t get the answer right. The first thing about PR is having a clear message that you want to send out to your clients. Josh Elledge, Founder of Savings Angel, helps you define yourself in one line so that the media puts focus on you at your first shot and goes all in. Another key to remember is that you need to be the authority in the subject that you are talking about, otherwise people will think you are not important or impactful. Serve people instead of selling to them is one of Josh’s key philosophy as business owner. He shares fantastic tactics on how he helps people set up for a huge publicity boost.

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Transcript

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0:00.0	Welcome to another episode of your first thousand clients.
0:09.4	I am your host Mitch Russo.
0:11.5	I am in business and work with clients every day. Together we
0:16.7	create businesses that serve others as our highest priority. I have a
0:21.5	responsibility to find, curate, and deliver the best business building information
0:27.4	possible.
0:28.4	To do this, I call through hundreds of profiles and interview requests to bring you the top leaders within of Can you go to iTunes and rate my show? Leave a review and let me know how I'm doing.
0:44.8	It would be very appreciated. Today we will be talking about getting free publicity
0:50.7	from the guy who's been on 1500 TV appearances. He's the consumer guy on three
0:57.4	Florida TV stations and he's built a six million dollar business saving people money with coupons. He's the founder and
1:05.3	chief executives of Savings Angel.com and is one of the nation's leading experts
1:10.9	on consumer savings and PR. Welcome Josh Eelage to the show.
1:16.0	Mitch, thank you so much.
1:18.0	I'm so glad you hear Josh because I love your story, I love what you're doing for people,
1:22.0	and I want to hear all about it so we could help our clients
1:26.8	today, our listeners learn more about you, how to save money and more importantly how to get all that incredible PR that you've been able to get.
1:35.4	So let's start at the beginning Josh. Tell us how you got started in business.
1:40.3	Well, I've got started in business when I was in middle school, like a lot of other
1:44.4	entrepreneurs. It was kind of in my blood, you know, my dad is a business owner, my
1:48.4	grandma's a business owner, my great-great-granddaddy. How's this for an old-timey name, Amos Eledge, and he was a proprietor
1:56.5	and an ice business, sold blocks of ice.
1:59.3	So it was in my blood, of course like a lot of other entrepreneurs had some business failures, but eventually kind of struck it big about 12 years ago with our company Savings Angel and Savings is designed to help consumers save money, get hookups and upgrades and discounts on every area of life.
	...

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