#78 Rory Sutherland - Why Logical Thinking is Illogical
Within Reason
Alex J O'Connor
4.9 • 2.2K Ratings
🗓️ 29 July 2024
⏱️ 109 minutes
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Summary
Rory Sutherland is a British advertising executive, and vice chairman of the Ogilvy & Mather group of companies. His book, Alchemy, is available here.
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Transcript
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| 0:00.0 | people talking is an art form or medium which is probably quarter a million years old or half a |
| 0:06.1 | million years old in evolutionary terms, okay? Whereas everything else is 5,000 years or less. |
| 0:13.6 | Yeah. |
| 0:14.6 | I mean I don't even know if the Egyptians had drama, I'm guessing they might have done. |
| 0:18.0 | Yeah. |
| 0:19.0 | But, you know, I don't know what their plays would have been about, but, but writing's what, 4,000, 5,000, 6,000 years old, |
| 0:29.1 | Max, isn't it? The only two things that are really, really old, conversation and dogs. |
| 0:34.6 | The two things that are really old, yeah. |
| 0:37.2 | My theory is about podcasting that, well famously I think Socrates never wanted to write anything down and part of the |
| 0:47.1 | reason for that it might be apocryphal is that if you write something down you |
| 0:50.3 | don't have to remember it it's like you don't you sort of you you should |
| 0:54.4 | be practicing this all the university policy for not taking notes but it didn't |
| 0:58.3 | really work in my case yeah well also there's a sense in which the way philosophy is supposed to be done is through conversation. |
| 1:04.4 | Yes. And so when you write down philosophy what you're actually creating is this |
| 1:08.8 | simulacrum of the ideal way of doing philosophy which is through conversations so you know |
| 1:13.7 | Socrates or Plato. Right writing a book about philosophy is the wrong way to do it |
| 1:17.3 | isn't it? Yes. You know where you're going when you start I think that's why |
| 1:21.2 | I think that's why so many philosophies are done in the style of dialogues that is like |
| 1:28.9 | You know you have said the same thing the dialectic is the same is similar isn't it? Well you have I mean |
| 1:33.7 | literal dialogues between characters so like the platonic dialogues, Galileo |
| 1:37.8 | writes dialogues, Hume writes dialogues, and he invents these characters in order to |
| 1:41.7 | make a philosophical point because instead of just saying |
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