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Within Reason

#78 Rory Sutherland - Why Logical Thinking is Illogical

Within Reason

Alex J O'Connor

Society & Culture, Philosophy

4.92.2K Ratings

🗓️ 29 July 2024

⏱️ 109 minutes

🧾️ Download transcript

Summary

Rory Sutherland is a British advertising executive, and vice chairman of the Ogilvy & Mather group of companies. His book, Alchemy, is available here.

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Transcript

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0:00.0

people talking is an art form or medium which is probably quarter a million years old or half a

0:06.1

million years old in evolutionary terms, okay? Whereas everything else is 5,000 years or less.

0:13.6

Yeah.

0:14.6

I mean I don't even know if the Egyptians had drama, I'm guessing they might have done.

0:18.0

Yeah.

0:19.0

But, you know, I don't know what their plays would have been about, but, but writing's what, 4,000, 5,000, 6,000 years old,

0:29.1

Max, isn't it? The only two things that are really, really old, conversation and dogs.

0:34.6

The two things that are really old, yeah.

0:37.2

My theory is about podcasting that, well famously I think Socrates never wanted to write anything down and part of the

0:47.1

reason for that it might be apocryphal is that if you write something down you

0:50.3

don't have to remember it it's like you don't you sort of you you should

0:54.4

be practicing this all the university policy for not taking notes but it didn't

0:58.3

really work in my case yeah well also there's a sense in which the way philosophy is supposed to be done is through conversation.

1:04.4

Yes. And so when you write down philosophy what you're actually creating is this

1:08.8

simulacrum of the ideal way of doing philosophy which is through conversations so you know

1:13.7

Socrates or Plato. Right writing a book about philosophy is the wrong way to do it

1:17.3

isn't it? Yes. You know where you're going when you start I think that's why

1:21.2

I think that's why so many philosophies are done in the style of dialogues that is like

1:28.9

You know you have said the same thing the dialectic is the same is similar isn't it? Well you have I mean

1:33.7

literal dialogues between characters so like the platonic dialogues, Galileo

1:37.8

writes dialogues, Hume writes dialogues, and he invents these characters in order to

1:41.7

make a philosophical point because instead of just saying

...

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