78: Dominating Your Customer Acquisition Channel (SEO) with Raj Sheth

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 9 February 2016

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

No matter how you crunch the numbers, starting your own business is expensive. In fact one of the first crossroads moments you'll encounter as an entrepreneur, among many, is trying to figure where you're going to get that funding. Do you self-invest and bootstrap it? Or do you start talking to investors? Raj Sheth goes deep on that issue in our interview today, as he openly talks about how he and his co-founders funded their way to the top with Recruiterbox. Nearly five years since its launch, Recruiterbox is used by more than 1,500 customers, with next-level businesses like Groupon, Couchsurfing, and Crunchbase praising the SaaS that Sheth has created. In one of our most insightful interviews to date, Sheth talks about the lessons he's learned throughout his entrepreneurial journey, from being the founder of two failed startups, to using SEO as a source of customer acquisition. In this interview you will learn: Bootstrapping 101: How to start a software business on a tight budget The importance of having a well-rounded founding team Do's and don'ts of building any kind of software product Top strategies on how to utilise SEO with the right kind of content What to do to get your name out there and have top-level influencers and companies use your platform & much more!

Transcript

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0:00.0	This is episode number 78 with Raj Sheath of the Founder Podcast.
0:06.7	What you need is thirst.
0:08.4	You need to be a thirsty human who is intent on learning.
0:12.5	It's a really fascinating exploration of human potential.
0:16.3	Now.
0:18.7	The Founder Podcast.
0:21.4	Even the greatest entrepreneurs had help.
0:24.3	If you want to learn from the most successful founders on the planet, you are in the right place.
0:30.0	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Huffington, Ghost, Deep Case, Gary V, Sophia Amoroso, Barbara Corcoran, Damon John.
0:37.0	Learn from the greatest minds in
0:38.6	business today with interviews hosted by Nathan Chan. This is not your average entrepreneur podcast.
0:45.3	The Founder Podcast.
0:52.3	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:58.4	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:04.0	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:10.2	you name it. We put out so much content to help you.
1:13.3	And another interesting project that we're working on right now is partnering with
1:17.4	world-class founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to
1:23.4	teach crucial skills like negotiation, finance, e-commerce, and so much more.
1:30.4	So if you'd like to get access to these free trainings with founders like this, which is 100% free,
1:37.4	just go to founder.com forward slash free.
1:40.7	Okay, so now let's talk about today's episode.
	...

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